Benchmarking

BENCHMARKING

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

Types of benchmarking

• Process benchmarking
• Financial benchmarking
• Benchmarking from inverstor perspective
• Benchmarking in public sector
• Performance benchmarking
• Product benchmarking
• Strategic benchmarking
• Functional benchmarking
• Best – in class benchmarking
• Operational benchmarking

THESE ARE REASONS FOR DOING BENCHMARKING IN INDUSTRIES

• Improve quality of product
• Provide new opportunity for discovery
• Better understand the competition
• Increase effectiveness and efficiency

Procedure or methodology for benchmarking:

Actually we dont have the standard procedure for doing benchmarking. and the selection procedure depends on the customers, resources, product and many more.  but the following criteria can be considered or followed for benchmarking mostly

• Select subject
• Define the process
• Identify potential partners
• Identify data sources
• Collect data and select all partners
• Determine the gap
• Establish process differences
• Target future performance
• Communicate
• Adjust goal
• Implement
• Review and recalibrate
• Increase business sales performance

REQUIREMENT

Benchmark with presently available cars in the market for the following case.

as a engineer i would suggest best cars according to customer requirement.so i just fallow the best procedure for benchmarking. and i suggest 4 cars. and again i filtered 2 cars in that 5 cars. then i gave a chance to the customer to choose the car. because the filteres 2 cars have very good in perfomance and i suggest according to customer requirement.

in that benchmarking i dont suggest kia cars. actullay i have months industry experience in kia. in that kia cras they have very good quality in high end cars. medium quality in low end card.

Hyundai Venue

Key features

• 3-cylinder 998cc engine mileage of 18.15Kmpl.
• Max. power of 118.35Bhp
• Max. torque of 171.6Nm
• Comes with D-cut steering wheel, smart electric sun-roof, paddle shifter, ABS, EBD, driver and passenger airbags, central locking.
• It comes with a price range of Rs.6.86 lakhs to 11.66 Lakhs.

Pros

• Attractive pricing
• Spot-on ergonomics and design.
• Peppy and smooth engine
• Blue-link technology which offers additional features like live vehicle tracking, vehicle statistics, geofencing and many more.
• Premium interiors offer excellent comfort

Cons

• The car is smaller when compared to its competitors.
• No All-wheel drive option
• Stiff ride quality
• Not a spacious 5-seater

FORD ECO SPORT

Key features:

• 4-cylinder 1.5L disel engine with 1498cc and milage 21.7kmpl
• Max. power of 98.63bhp
• Max. torque of 215Nm
• Equipped with ABS, EBD, PDL, CSL , Passenger Side Rear View Mirror , Automatic Headlamps
• body type suv
• manual trnsmittion 
•  It has price range of Rs. 8.19 - 11.69 Lakh

Pros:

1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Cons:

1. Not So VFM
2. Stiff Suspension Setup
3. Narrow Second Row

MAHINDRA XUV 300 W6 SUNROOF

Key features:

• PRICE 9.91 lakhs
• 4-cylinder petrol engine 1197ccArai milage  17.0 to 20.0 kmpl.
• Max. power of 85.8 hp
• Max. torque of 300Nm
• Equipped with 2 airbag Disc brakes on all four wheels ABS with EBD 2 airbag Disc brakes on all four wheels ABS with EBD
• Available in 12 varients
• seating capacity 5
• manual transmittion
• Steering modes let drivers pick the right sitting for them
• Dual zone climate control allows two different temperature things
• Offer rear disc brakes

PROS

• comfortable even over bad roads
• feels premium because of class leading safety and convenience features
• stable and fun drive because of steering and good grip
• overtaking on highways easy

cons

• cramped footwell no space for dead pedal for driver
• not most spacious or comfortable backseat in the class
• small boot will be a hassle if it’s the only car in the family

TATA Nexon

Key features

• 4-cylinder 1.5L turbo-charged engine
• Max. power of 108.5Bhp
• Max. torque of 260Nm
• Equipped with ABS, EBD, TCS, In- car 6.5” display infotainment with GPS touchscreen
• It has an average mileage of 19Kmpl.
•  It has price range of Rs.7.09 Lakhs to 12.7 Lakhs.

Pros

• Built quality is impressive and looks better than its competition.
• Strong body offers safety
• Ride quality
• Ground clearance

Cons

• Rear seats are narrow and small
• Fit and finish could have been better.
• Automatic transmission is an AMT.

CONCLUSION:

I would suggest FORD ECO SPORT for Mr. D.S. Pughazhyendhii family, Actually the menctioned 4 cars are good. but among all i suggest FORD ECO SPORT. because the ford vechiles required  less maintainence compared to other vechiles. and also it have good mailage and required specifications and the budjet is also lie between menctioned price.