Benchmarking
OBJECTIVE
The Objective of this Benchmarking is to suggest Mr. D.S. Pughazhyendhii is the best car which can meetup his requirements.
CASE STUDY:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
BENCHMARKING:
Benchmarking is the structured comparison between similar products, services, or processes on some dimensions of performance.
Considering the requirements of Mr.Pughazhyendhi we are going to compare the SUV type of cars for better performance and comfort
The Benchmarking will be made by comparing the following cars:
- TATA NEXON XM
- HYUNDAI VENUE S PLUS
- MAHINDRA XUV 3OO
- HYUNDAI CRETA 1.5E
SUV (SPORTS UTILITY VEHICLE)
The actual term "Sport Utility Vehicle" did not come into wide popular usage until the late 1980s. Before then, such vehicles were marketed as four-wheel drives, jeeps, station wagons, or other monikers.
The reason for suggesting the SUV to Mr. D.S. Pughazhyendhii are he need is for 5 persons to accommodate and comfort to travel on a long-distance SUV will be comfortable
As in the SUV market as per the benchmarking, we are gonna recommend him to go with XUV 3OO
The Reasons for recommending XUV 3OO follows
- There is quite a lot of space to accommodate
- As its comfort SUV won’t give much tiredness on traveling.
- Comparing the mileage this vehicle has a good mileage comparing with the competent SUV's.
- Talking about safety an important factor in long-distance travel it has 7 airbags where the passenger's safety can be well maintained.
- As the cost of the car within the budget addon a point here.
- We have some adjustable boot space where we keeping luggage will also comfortable.