Benchmarking

Benchmarking: It is the process of comparing the existing products or services and understanding the basic requirements and analyse on the new product development

since he was looking for seats space we can eliminate sedan vehicles

comparision and benchmarking of 4 cars

1) Maruthi swift

2) Maruthi Wagon R

3) Maruthi Baleno

4) Maruthi Ertiga

	swift Dzire	Wagon R	Baleno	Ertiga
Cost	6 L	5 L	7 L	7 L
mileage	24kmpl	20kmpl	23kmpl	17kmpl
Engine capasity	1197cc	998cc	1197cc	1462cc
seating capacity	5	5	5	7
image

I suggest Baleno due to cost constraint he have and mileage was good and looks big and also it satisfies his seating requirement and though ertiga was big car it has less milage with the same budget .