Benchmarking

BENCHMARKING

AIM :

To perform benchmarking between the various cars for the given case.

CASE :

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: 1. Pughazhyendhii is fond of big cars

2. Prepare a report explaining what is benchmarking.

3. compare at least 4 vehicles.

4. provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

ANSWER :

BENCHMARKING :

Benchmarking involves a structured comparison between similar productss services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

The project involved a systematic benchmarking study of 68 car assembly plants around the world using a standard structured framework to ensure direct comparisons were made. Researchers from the various university teams looked in detail at all aspects of productivity and compared performance factors like labour hours to produce a car, number of defects per car, inventory levels per car, space utilization, etc. Their findings were significant and challenging for the industry.

“… our findings were eye-opening. The Japanese plants require one-half the effort of the American luxury-car plants, half the effort of the best European plant, a quarter of the effort of the average European plant, and one-sixth the effort of the worst European luxury car producer. At the same time, the Japanese plant greatly exceeds the quality level of all plants except one in Europe - and this European plant required four times the effort of the Japanese plant to assemble a comparable product…”

To answer this question firstly we need to prefer the car with a good meilage and performance.

Here are some cars listed for the above gentleman which suits his family.

1. HONDA WR-V

PRICE	₹ 8.71 Lakh onwards
MILEAGE	16 - 24 kmpl
ENGINE	1199 to 1498 cc
TRANSMISSION	Manual
FUEL TYPE	Petrol, Diesel
SEATING CAPACITY	5 Seater

Honda WR-V, a SUV, is available from ₹ 8.62 Lakh to ₹ 11.05 Lakh in India. Honda offers the latest WR-V in 6 versions in India. The base model SV MT Petrol starts at ₹ 8.62 Lakh in Delhi and the top model VX MT Diesel is priced at ₹ 11.05 Lakh in Delhi. If you are looking for 5 seater car then you should consider WR-V.

2.TAYOTA URBAN CRUISER :

PRICE	₹ 8.63 Lakh onwards
MILEAGE	17 - 19 kmpl
ENGINE	1462 cc
TRANSMISSION	Manual, Automatic
FUEL TYPE	Petrol
SEATING CAPACITY	5 Seater

Toyota Urban Cruiser, a SUV, is available from ₹ 8.63 Lakh to ₹ 11.41 Lakh in India. Toyota offers the latest Urban Cruiser in 6 versions in India. The base model Mid Grade MT starts at ₹ 8.63 Lakh in Delhi and the top model Premium Grade AT is priced at ₹ 11.41 Lakh in Delhi. If you are looking for 5 seater car then you should consider Urban Cruiser.

3. FORD ECOSORT :

PRICE	₹ 8.19 Lakh onwards
MILEAGE	17 - 23 kmpl
ENGINE	1496 to 1498 cc
TRANSMISSION	Manual, Automatic
FUEL TYPE	Petrol, Diesel
SEATING CAPACITY	5 Seater

Ford EcoSport, a SUV, is available from ₹ 8.19 Lakh to ₹ 11.69 Lakh in India. Ford offers the latest EcoSport in 11 versions in India. The base model Ambiente 1.5L Ti-VCT starts at ₹ 8.19 Lakh in Delhi and the top model S MT 1.5 TDCi is priced at ₹ 11.69 Lakh in Delhi. If you are looking for 5 seater car then you should consider EcoSport.

4. HYUNDAI VENUE :

PRICE	₹ 6.92 Lakh onwards
MILEAGE	17 - 23 kmpl
ENGINE	998 to 1493 cc
TRANSMISSION	Manual, Automatic
FUEL TYPE	Petrol, Diesel
SEATING CAPACITY	5 Seater

Hyundai Venue, a SUV, is available from ₹ 6.92 Lakh to ₹ 11.76 Lakh in India. Hyundai offers the latest Venue in 19 versions in India. The base model E 1.2 Petrol starts at ₹ 6.92 Lakh in Delhi and the top model Sport SX Plus 1.0 Turbo DCT is priced at ₹ 11.76 Lakh in Delhi. If you are looking for 5 seater car then you should consider Venue.

KIA SONET :

PRICE	₹ 6.79 Lakh onwards
MILEAGE	18 - 24 kmpl
ENGINE	998 to 1493 cc
TRANSMISSION	Manual, Semi - Automatic, Automatic
FUEL TYPE	Petrol, Diesel
SEATING CAPACITY	5 Seater

Kia Sonet, a SUV, is available from ₹ 6.79 Lakh to ₹ 13.35 Lakh in India. Kia offers the latest Sonet in 25 versions in India. The base model HTE 1.2 starts at ₹ 6.79 Lakh in Delhi and the top model GTX Plus 1.5 AT Dual Tone is priced at ₹ 13.35 Lakh in Delhi. If you are looking for 5 seater car then you should consider Sonet.

So out of all Kia Sonet has a good BHP, mileage, Torque and more spacious which is more required for a family trip and next honda WR-V can also be suggestable.

So in the above case he also fond of big cars and Kia sonet can also falls under his list.