Benchmarking

Q)what is benchmarking, how do we improve the product every year? how do we eliminate components or add components on a new product?

Ans) The answer is benchmarking
Benchmarking is process of improving ones product by comparing with its own product or the competitors product.
once the product is compared the next step is to benchmark the components, dimensions etc.

AIM- to suggest Mr.D.S Pughazhyendhi a car

conditions-

1)He is fond of big car

2)5 seater car

3) preference for city use as he commutes to office everday and ocassionaly to his native 500kms

4) budget-between 8 to 10 lakhs

comparission

1)

2)

3)

4)

A) At first the benchmarking was done between Toyota urban cruiser vs XUV300
and the winner was Toyota urban
Reasons
1) Toyota urban cruiser was cheaper than XUV 300
2) Toyota urban cruiser has a better milage
3) Toyota urban cruiser is suitable for city as it is smaller in dimension than XUV 300
4) even in case boot space Toyota is ahead.

B) Second benchmarking was done between Ford eco sport and kia seltos the winner was kia seltos Reasons 1)KIA Seltos had better milage and boot space

C)finally benchmarking between the two winner KIA Seltos and Toyota Urban Cruiser
The winner again is Toyota Urban Cruiser as it is cheaper, better milage and smaller dimension which is suitable for city.
when it comes to Boot space it is smaller compared to KIA Seltos but as he travels to his native once in a month it is not required to given much importance.

we go for next level benchmarking once the product benchmarking is done.

Conclusion

Toyota urban cruiser is a better SUV in the rage of 7 to 10 lakhs after comparison with the other three SUV's.