Benchmarking
Benchmark with present available cars in market for the following case.
Mr . D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city.His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office.His budget falls between 8 to 10 lakhs on road.Please suggest him with options so that he will buy a good car for his family .
Note: Pughazhyendhii is fond of big cars
ANS :
BENCHMARKING
It is the process of company business to analyze the processes and performance metrics from other companies and standards.
In automotive industry it is used for comparison of similar products , services and on dimensions performance. Used to know the availability of the feature and delivery on the basis of customer review.
It can be operated in different factories and branches or same factory or branches or different competing organization.
Benchmarking 1 is used for comparing of the price, features and segments, whereas
Benchmarking 2 is used for comparing the features of individual components.
In the case of Mr. . D.S. Pughazhyendhii , he needs a car which can drive to his office were traffic and crowd is the major concern and even needs a 5 seater as he drives to his hometown monthly with his family and by considering the budget in the range 8-10 lakhs.
FORD ECOSPORT
Ford EcoSport 8/10 The Ford EcoSport is fresh from a makeover and is all the better for it. The talking point is the completely redone cabin that also gets the latest of features, while the revised suspension improves comfort too. As ever, the EcoSport remains good to drive with tidy handling and a peppy diesel engine.
There are a lot of variants on offer but the tempting top version with class-leading safety kit like 6 airbags breaches the Rs 10 lakh mark.
For EcoSport diesel prices: 1.5l Diesel Ambiente MT Rs 8.42 lakh 1.5l Diesel Trend MT Rs 9.16 lakh 1.5l Diesel Trend+ MT Rs 9.56 lakh 1.5l Diesel Titanium MT Rs 9.99 lakh 1.5l Diesel Signature MT Rs 10.99 lakh 1.5l Diesel Titanium+ MT Rs 11.04 lakh 1.5l Diesel S MT Rs 11.89 lakh
TATA NEXON
The attractive Tata Nexon is definitely the value for money proposition in this segment. And, the keen pricing and eye-catching styling are not the only things that make this Tata tempting. Its diesel engine is capable, there’s a good balance between ride and handling and the cabin space is surprisingly roomy.
There’s also plenty of kit on offer. Fit and finish though largely good, could be better, though.
Tata Nexon diesel prices: Nexon XE diesel Rs 7.19 lakh Nexon XM diesel Rs 7.84 lakh Nexon XT diesel Rs 8.40 lakh Nexon XZ diesel Rs 8.99 lakh Nexon XZ+ diesel Rs 9.69 lakh
MARUTI SUZUKI VITARA BREZZA
Maruti Suzuki Vitara Brezza 7/10 Maruti’s compact SUV is a sales champion and that’s because like other big-selling Marutis, the Vitara Brezza too gets the basics right - it’s efficient, reliable and fairly well priced. The Maruti Suzuki Vitara Brezza scores well on practicality too but the package is not perfect. The noisy 90hp 1.3-litre diesel motor feels outdated and, though punchy, lacks bottom-end grunt. Vitara Brezza prices: Vitara Brezza LDi Rs 7.521 lakh Vitara Brezza VDi Rs 8.04 lakh Vitara Brezza ZDi Rs 8.82 lakh
M M N
He can go with SUV’s or Sedan as they provide 5 seater facility and cargo space. New smaller SUV’s with more cargo space are available with more efficient.
LIST OF 5 SEATER SUV's WITH ALL MAJOR FEATURES.
MODEL FUEL TYPE TRANSMISSION TYPE MILEAGE(KMPL) COST(LAKH)
TATA NEXON PETROL AUTOMATIC 17.6 10
1.2
TATA NEXON 1.5 DIESEL AUTOMATIC 23.97 9.19
MARUTHI
SUZUKI VITARA DIESEL AUTOMATIC 24.3 9.65
FORD
ECO SPORT DIESEL MANUAL 23 9.90
HYUNDAI DIESEL MANUAL 23.38 10
CRETA
KIA SELTOS DIESEL MANUAL 20 9.99
If he prefers automatic then TATA NEXON 1.5 will fit in his budget and requirements with good mileage and cargo space.
If he prefers manual car then Hyundai creta will be better for him.
The top spec Nexon will give you more feature. It also has a more powerful engine with higher torque. The small size of the car also makes it a better option for city commuting.
On the other hand, you will get these advantages when buying the Creta: more spacious room, better after service, and last but not least, good resell price. But its feature offer is nowhere to beat Nexon’s top spec models.
LIST OF 5 SEATER SEDANS WITH ALL MAJOR FEATURES
MODEL FUEL TYPE TRANSMISSION TYPE MILEAGE(KMPL) COST(LAKHS)
TATA ZEST DIESEL MANUAL 23 8.50
XT
MARUTHI
SUZUKI
CIAZ
(SMART
HYBRID PETRoL MANUAL 21.56 8.20
TATA ZEST
XTA DIESEL AUTOMATIC 23 9.23
VOLKSWAGEN
AMEO DIESEL AUOTMATIC 21.73 10
If he prefers automatic in sedan then TATA ZEST XTA is better with his budget and requirements and will be suitable for long trip as well as for office drive in the city with considering crowd and even it provides more cargo space for long drive out of the city.
In case of manual then TATA ZEST XT will be better.
LIST OF 5 SEATER HATCHBACKS WITH ALL MAJOR FEATURES
MODEL FUEL TYPE TRANSMISSION TYPE MILEAGE COST
(KMPL) (LAKHS)
HYUNDAI
GRAND i10 PETROL AUTOMATIC 20.71 7..5
MARUTHI
SUZUKI
BALENO PETROL AUTOMATIC 21.4 10
MARUTHI
SUZUKI
BALENO PETROL MANUAL 21.4 7
If he prefers for automatic then baleno will be better and even in case of manual baleno will be better.
CONCLUSION
These list of cars can be considered as his preference according to his budget and requirement and opt for as per his convinence.
As he prefers big cars then SUV’s can chosen as his first choice and then sedan and hatchback as the last preference.