Benchmarking

Benchmarking: Benchmarking involves a structured comparison between similar products, segments or processes based on some dimension of performance.

• To put into an exact scanerio it can be imagined as say if someone wants to buy a car based upon their compatibility and requirements then they can compare what features they would be requiring (performance, seating capacity, mileage, asthetics) and come to an final conclusion.

Aim: To suggest Mr. D.S Pughazhyendhii a car based upon his requirements

Theory:

1. Kia Sonet 1.5 HTE

Model	Fuel Type	Engine Displacement (cc)	Transmission	Mileage (Kmpl)	Cost (Lakhs)
Kia Sonet 1.5 HTE	Diesel	1493	Manual	24.1	9.93

Pros:

• Sharp and Styling its an best looking compact SUV
• Has a very good mileage of 24.1 kmpl making it the best suited for long journeys

Cons:

• Legroom for rear passengers is very minimal
• The broader profile from outside failed to translate inside in terms of space

2.Hyundai Venue E Diesel

Model	Fuel Type	Engine Displacement (cc)	Transmission	Mileage (Kmpl)	Cost (Lakhs)
Hyundai Venue E diesel	Diesel	1493	Manual	23.7	9.98

Pros:

• Has better transmission than its competitors which allows for smoother, quicker and more refined gearshifts
• Adequate cushoning with average bootspace
• Offers very good infeatures

Cons:

• Has A low ground clearance
• Relatively small rear windows making the cabin feel smaller than it is

3. Maruti S – Cross

Model	Fuel Type	Engine Displacement (cc)	Transmission	Mileage (Kmpl)	Cost (Lakhs)
Maruti Suzuki S cross Sigma	Petrol	1462	Manual	18.55	9.95

Pros:

• Cabin is spacious with well equiped features
• Excellent high-speed manners makes it good long distance cruiser

Cons:

• Don’t get the same commanding view from the inside as offered by other upright SUV’s
• Very less fuel efficiency compared to other SUV’s

4.Ford Ecosport Ambiente

Model	Fuel Type	Engine Displacement (cc)	Transmission	Mileage (Kmpl)	Cost (Lakhs)
Ford Ecosport Ambietnte	Diesel	1496	Manual	21.7	9.98

Pros:

• Looks sporty with the redesigned headlamps and tweaked grill
• Sub 4 meter compact SUV with good bulit quality and overall manueuvrability

Cons:

• Doesn’t live upto the expectations with often struggle with transmission
• Average fuel economy

Conclusion: From all the above comparisons it can be concluded that the goto car considering the mileage, in bulit features, comfort and value for money is Hyundai Venue.

Since he is fond of big cars Hyundai Venue is far a better option for long journeys and easy to commute within the city due to its excellent and smoother gear shifting makes it the perfect car for Mr. Pughazhyendhii and his family.