Benchmarking

AIM:- Perform benchmarking to recommend Mr D.S. Pughazhyendhii a single suitable car for his Family.

REQUIREMENT

Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on the road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

WHAT IS BENCHMARKING?

Benchmarking is comparing the performance of a firm's products, services, or procedures to those of another company regarded as the best in the industry, or "best in class." Benchmarking is used to find internal possibilities for improvement. You may adopt changes that will generate substantial benefits by analysing firms with outstanding performance, breaking down what makes such superior performance feasible, and then comparing those procedures to how your business runs.

This might include modifying a product's features to more closely match a competitor's offering, altering the scope of services you provide, or implementing a new customer relationship management (CRM) system to enable more personalised contacts with clients.

There are two types of improvement opportunities: continuous and dramatic. Continuous improvement is gradual, requiring just little tweaks to yield significant gains. Only by reengineering the whole internal work process can dramatic improvements be realised.

BENCHMARKING STEP-BY-STEP

Benchmarking is a five-step technique that is basic but detailed:

• To benchmark, select a product, service, or internal department.
• Determine the best-in-class corporations to benchmark against and which organisations to compare your company to.
• Collect data about their internal performance, or metrics.
• Compare the data from both organisations to find performance gaps in your firm.
• Adopt the methods and practices used by best-in-class performers.

Benchmarking will show you which improvements will make the biggest difference, but it is up to you to implement them.
You must have quantifiable data to analyse to benchmark anything. This entails dissecting internal processes to compute performance measurements. Only quantitative information can be accurately compared, therefore quantifying everything.

BENCHMARKING BENEFITS

Benchmarking provides several advantages in addition to assisting businesses in being more efficient and lucrative.

• By identifying areas in your business where you want to improve and evaluating your current performance against rivals, your company may seek to increase its execution tenfold. Using benchmarking in this manner has enabled organisations to acquire strategic advantages over competitors while also increasing industry averages.
• Enhancing employee comprehension of cost structures and internal procedures
• In order to become more competitive, encourage teamwork and collaboration.
• Increasing knowledge with key performance measures and opportunities for improvement across the organisation.

Benchmarking, in essence, teaches employees how one tiny element of a company's procedures or goods may be the key to great success, just as one employee's efforts can contribute to a big win.

SUGGESTED CARS

1. FORD ECO SPORT
2. TATA NEXON
3. MAHINDRA XUV 300
4. HYUNDAI VENUE

MODELS AND SPECIFICATIONS

1. FORD ECO SPORT

The Ford Ecosport is regarded as one of the best sub-4m small SUVs currently on the market in India. The vehicle has strong and polished engines, as well as an aggressive and attractive design language. If you're in the market for a new small SUV, you might be thinking if the Ecosport is the best of the bunch.

MODELS / SPECIFICATIONS	FORD ECO SPORT
ARAI Mileage	21.7kmpl
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	215Nm@1750-2500rpm
Transmission Type	Manual
Fuel Tank Capacity	52
Max Power (bhp@rpm)	98.63bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	352
Body Type	SUV
Safety	4 stars NCAP rating
Price	₹ 7.91 Lakh to ₹ 11.70 Lakh
Pros	Build High-Quality Powerful, and Responsive Engines Looks Driving Dynamics A Comprehensive List Of Safety Features
Cons	Not So VFM Feels Dated Stiff Suspension Setup Narrow Second Row Thick A-Pillar Causes Blind Spot

2. TATA NEXON

During an unlucky collision, Nexon's high-strength steel construction absorbs impact energy and protects the passenger. A boundary-pushing SUV design that blends the utility of an SUV with the flair of a sports coupe. The Nexon has vented Leatherette seats in the front to keep you comfy no matter what the weather is like outside.

MODELS / SPECIFICATIONS	TATA NEXON
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17
Price	₹ 7.80 Lakh to ₹ 14.30 Lakh
Pros	Best-in-class security bundle Powerful engines (both petrol and diesel) It rides and feels like a large car.
Cons	Interior cabin plastic quality Slow infotainment A rather difficult ride

3. MAHINDRA XUV 300

The Mahindra XUV 300 comes with one diesel engine and one petrol engine. The diesel engine has 1497 cc. It comes with both manual and automatic gearbox options. The XUV300 has a mileage range of 16.5 to 20.1 kmpl depending on the version and fuel type. The XUV300 is a five-seater four-cylinder vehicle with a length of 3995mm, a width of 1821mm, and a wheelbase of 2600mm.

MODELS / SPECIFICATIONS	MAHINDRA XUV 300
ARAI Mileage	20.0 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	300Nm@1500-2500rpm
Transmission Type	Automatic
Fuel Tank Capacity	42
Max Power (bhp@rpm)	115.05bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	257
Body Type	SUV
Safety	16.42/17.00
Price	₹ 8.41 Lakh to ₹ 14.60 Lakh
Pros	Ride and handling package for adults. High-speed conduct is enjoyable. A genuinely high-end crossover. Excellent construction, quality, and refinement levels Excellent appearance! Smart design without the customary Mahindra eccentricity.
Cons	The jerkiness at low speeds and in lower ratios may be quite irritating! AMT is unsuitable for a really luxurious crossover like the XUV300. Expensive. The segment's smallest boot measures 257 litres. Concerns about little niggles.

4. HYUNDAI VENUE

The Venue fits within the sub-4-metre SUV category in the Indian market, benefiting from tax breaks for vehicles lower than 4 metres. The Hyundai Venue received a Top Safety Pick Key award from the IIHS, while the NHTSA rated it four out of five stars for safety, with one point subtracted for rollover and front risk ratings of four stars.

MODELS / SPECIFICATIONS	HYUNDAI VENUE
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating
Price	₹ 7.72 Lakh to ₹ 13.18 Lakh
Pros	Driving convenience is available. There are three distinct engine options. Loaded with features
Cons	Isn't as large as the competitors There is no diesel automatic available. The 1.2 petrol is underpowered.

COMPARISON

MODELS / SPECIFICATIONS	FORD ECO SPORT	TATA NEXON	MAHINDRA XUV 300	HYUNDAI VENUE
ARAI Mileage	21.7 kmpl	21.5 kmpl	20.0 kmpl	18.14 kmpl
Engine Displacement (cc)	1498	1497	1497	998
Max Torque (nm@rpm)	215Nm@1750-2500rpm	300Nm@1500-2500rpm	300Nm@1500-2500rpm	171.6Nm@1500-4000rpm
Transmission Type	Manual	Automatic	Automatic	Automatic
Fuel Tank Capacity	52	44	42	45
Max Power (bhp@rpm)	108.5bhp@4000rpm	108.5bhp@4000rpm	115.05bhp@3750rpm	118.35bhp@6000rpm
Seating Capacity	5	5	5	5
Boot Space (Litres)	355	350	257	350
Body Type	SUV	SUV	SUV	SUV
Safety	4 stars NCAP rating	16.06/17.00	16.42/17.00	4 stars NCAP rating

CONCLUSION

Mr D.S. Pughazhyendhii's family should choose the Tata Nexon, which is an amazing product and the safest automobile in its class. It is also a good value product with class-leading features.