Benchmarking
Benchmarking involves a structured comparison between similar products services or processes on some dimensions of performance.The analysis is used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.these look at products and services and provide recommendation based on which is best or some of ranking amogst Competitors.
"Benchmarking is not Benchmark" . Benchmark is Performance Measures and Benchmarking is Action on it
Benchmarking Considerations
- Choosing the Competitors or Partners.
- Data Collection
- Data Analyze
- Compare and Evaluate the performance
- Practice the research
- Amendments
- Continuous Monitoring.
Benchmarking Benifits :
Product and process Improvements By implementing benchmarking activity,organization can improve their operation process
Time and Cost Reduction Benchmarking is time and cost efficient because it involves imitation and adaptation rather than pure invention.
Competitive Strategy By implenting this Activity organization can access to a variety of market technoz ,service will increase , product could hard to imitate,will develop new product and with this can enter the Markets.





As per the given case for Mr. D.S. Pughazhyendhii i can suggest the hyundai i20 could be best.This car can take 5 people capacity and budget wise it fits in it.

Interior of this car gives color changing ambient Lighting with good size Sunroof.

The seat comfort with rear arm-rest . Also in front the TFT digital cluster and Metal pedals .

Auto dimming Rear View Mirror .

HD infotatment touch screen display with good feedback . A Bose premium 7 Surround Speaker. For rear people center rear AC system.In fornt car also have wireless charging system and air Purifier Indicator.For Driver comforts cruise control and while getting out of the car puddle lamp is present on right side rear view mirror.

While steep slope climbing car have hill assist control and Crash safety 6 airbags are available.For vehicle stability ESC feature is available which can also monitor tyre air pressure are decreased.

This Vehicle is availble in DCT , IVT and Manual transmission .

There are 7 color option to choose in this car.
Final Conclusion is the hyundai i20 is perfect hatchback for family which contain 5 members and especially when that family have child age of 5 years To this car provides 6 airbag safety and with extra feature car is good for trips too.Benchmarking adds value to company working structure areas for Amendment and Verification.
NOTE :- The above Contain is taken from Carwale.com