Benchmarking

AIM: DETAILED REPORT ON BENCHMARKING

To prepare a report explaining what is Bench-marking, compare at least 4 Vehicles and Provide a Proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

WHAT IS BENCHMARKING ?

It is the process of comparing one's business process and performance metrics to industries bests and/or best practises from other industries. Process benchmarking includes studying process flows, operating system, process technologies and the operation of target firms and departments.

Also it can be defined as the way of discovering what is the best performance being achieved-whether in a particular company, by a competitor or by entirely different industry. this information can then used to identify gaps n an organization' process to achieve a competitive advantage.

Three primary classification of Benchmarking:

Although there are many forms of benchmarking, they can classify into three categories-internal, competitive and strategic.

INTERNAL BENCHMARKING: is used when a company already has established and proven best practices and they simply need to share them. Internal benchmarking also may be necessary if comparable industries are not readily available.

COMPETITIVE BENCHMARKING: is used when a company wants to evaluate its position within its when a company needs to identify industry leadership performance targets.

STRATEGIC BENCHMARKING: is used when identifying and analysing world-class performance. This form of benchmarking is used most a company needs to go outside of its industry.

STEP-BY-STEP ABOUT BENCHMARKING:

Benchmarking is a simple, but detailed, five -step process.

• Choose a product , service , or internal department to benchmark.
• Determine which best -in-class companies  you should benchmarking against, which organizations you will compare your business to.
• Gather information on their internal performance, or matrices.
• compare the data from both organizations to identify gaps n your company's performance.
• adopt the processes and policies in place within the best-in-class performers.

In order to benchmarking anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantfable normation can be accurately compared.

BENIFITS:

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too much as:                                 

By identifying areas, you wish to improve on in your business and benchmarking your existing performance against competitors, your business can strive to enhance your execution tenfold. Using benchmarking this way has allowed businesses to gain strategic advantages over competitors and grow industry averages.

• Monitor Performance

Benchmarking involves looking at current trends in data and projecting future trends depending on what you aim to achieve. In order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.

• Continuous Improvement

As well as monitoring performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is to improve certain elements of a business. This improvement should not merely be something that improves once and is forgotten, but something that improves over time and is continuous.

• Planning and Goal Setting

Once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive targets for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled.

• Encourage Ownership

When companies look at their processes and metrics they need to ask hard questions to get all the answers they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership of processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to better performance and higher-quality end results.

 REQUIREMENT

Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

In my view,

I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferable. 

SUGGESTIBLE CARS

1. Tata Nexon
2. Hyundai Venue
3. Maruti Suzuki Vitara Brezza
4. Ford Eco Sport

TATA NEXON

 

Pros:

1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle

Cons:

1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS: SPECIFICATIONS	TATA NEXON
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17

 

 

HYUNDAI VENUE 

 

 

Pros:

1. Ease of driving on offer
2. Three different engine options
3. Feature loaded

Cons:

1. Isn't as big as rivals
2. No diesel automatic on offer
3. 2 petrol is weak on punch

MODELS : SPECIFICATIONS	HYUNDAI VENUE
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

 

MARUTI SUZUKI VITARA BREZZA

 

Pros:

1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive

Cons:

1. No more diesel option
2. Rivals offer more space
3. Design isn�t attractive as before

MODELS: SPECIFICATIONS	MARUTI SUZUKI VITARA BREZZA
ARAI Mileage	18.76kmpl
Engine Displacement (cc)	1462
Max Torque (nm@rpm)	138Nm@4400rpm
Transmission Type	Automatic
Fuel Tank Capacity	48
Max Power (bhp@rpm)	103.26bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	328
Body Type	SUV
Safety	12.51/17

FORD ECO SPORT

 

The Ford EcoSport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the EcoSport is the best of all.

Pros:

1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Cons:

1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot

MODELS : SPECIFICATIONS	FORD ECO SPORT
ARAI Mileage	21.7kmpl
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	215Nm@1750-2500rpm
Transmission Type	Manual
Fuel Tank Capacity	52
Max Power (bhp@rpm)	98.63bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	352
Body Type	SUV
Safety	4 stars NCAP rating

COMPARISON: MODELS: SPECIFICATIONS	TATA NEXON	HYUNDAI VENUE	MARUTI SUZUKI VITARA BREZZA	FORD ECO SPORT
ARAI Mileage	21.5 kmpl	18.14kmpl	18.76kmpl	21.7kmpl
Engine Displacement (cc)	1497	998	1462	1498
Max Torque (nm@rpm)	260Nm@1500-2750rpm	171.6Nm@1500-4000rpm	138Nm@4400rpm	215Nm@1750-2500rpm
Transmission Type	Automatic	Automatic	Automatic	Manual
Fuel Tank Capacity	44	45	48	52
Max Power (bhp@rpm)	108.5bhp@4000rpm	118.35bhp@6000rpm	103.26bhp@6000rpm	98.63bhp@3750rpm
Seating Capacity	5	5	5	5
Boot Space (Litres)	350	350	328	352
Body Type	SUV	SUV	SUV	SUV
Safety	16.06/17	4 stars NCAP rating	12.51/17	4 stars NCAP rating

CONCLUSION:

I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.