Benchmarking

Benchmark Report

Benchmark:

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance.

For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews.

These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors

A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive.

As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and strengthen or improve the potential of their vehicles.

There are two types of benchmarking on which we are going to focus more i.e.,

Benchmarking I

Benchmarking II

Benchmarking I:

It involves product level comparison and analysis of vehicle safety comfort, engine efficiency and its performance.

Benchmarking II:

It involves part level comparison focusing on specific BIW components like fender, hood, B pillar, roof etc. and analyzing various properties such as material type, thickness, total no of parts and overall weight.

The cycle of Benchmarking:

Following case is the one Considered for Benchmarking

Customer’s requirements:

Price Range : 8 - 10 lakh

Occupancy : 5 members

Routine - Office

Planned - Trip/Vacation - 1000km (once in a month)

Car Options:

Hyundai Venue

Mahindra XUV 300

Tata Nexon

Maruti Brezza

Hyundai Venue:

Mahindra XUV 300:

Tata Nexon:

Maruti Brezza:

Compare Cars with comfort safety for travel requirement:

Final conclusion:

To overall requirements vehicle among the comparisons made.

My final suggestion to buy his best car for his family trip.

I suggest Mr. D.S. Pughazhyendhi to buy MARUTI BREZZA. For his office use the Maruti Brezza will also give a great look and the SUV will help him to have a stress less driving after work.