Challenge

Benchmarking

BENCHMARKING REPORT FOR FOLLOWING CASE:

WHAT IS BENCHMARKING?

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors. It is particularly useful when comparing not only performance but also practice in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate.

Process benchmarking of this kind can operate at several levels:


• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process

CASE:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

CASE STUDY AND SUGGESTIONS:

1.MARUTI SUZUKI BREZZA:

  • The price of Maruti Brezza starts at Rs. 8.29 Lakh and goes upto Rs. 14.14 Lakh. Maruti Brezza is offered in 15 variants - the base model of Brezza is Lxi and the top variant Maruti Brezza Zxi Plus AT DT which comes at a price tag of Rs. 14.14 Lakh.

SPECIFICATION:

FEATURES AND PHOTOS:

COLORS AVAILABILITY:

2.TATA NEXON:

The price of Tata Nexon starts at Rs. 7.80 Lakh and goes upto Rs. 14.50 Lakh. Tata Nexon is offered in 65 variants - the base model of Nexon is XE and the top variant Tata Nexon XZA Plus LUXS Red Dark Diesel AMT which comes at a price tag of Rs. 14.50 Lakh.

FEATURES AND PHOTOS:

MARUTI SUZUKI BREZZA VS TATA NEXON:

PROS:

CONS:

3.MAHUNDRA XUV 300:

The price of Mahindra XUV300 starts at Rs. 8.42 Lakh and goes upto Rs. 14.60 Lakh. Mahindra XUV300 is offered in 17 variants - the base model of XUV300 is W4 and the top variant Mahindra XUV300 W8 AMT Optional Diesel which comes at a price tag of Rs. 14.60 Lakh.

FEATURES AND PHOTOS:

MAHUNDRA XUV 300 VS MARUTI SUZUKI BREZZA:

PROS:

CONS:

3.HYUNDAI VENUE:

The price of Hyundai Venue starts at Rs. 7.77 Lakh and goes upto Rs. 13.18 Lakh. Hyundai Venue is offered in 16 variants - the base model of Venue is E and the top variant Hyundai Venue SX Opt Turbo DCT DT which comes at a price tag of Rs. 13.18 Lakh.

FEATURES AND PHOTOS:

HYUNDAI VENUE VS MARUTI BREZZA:

PROS:

CONS:

MARUTI FRONX:

The price of Maruti FRONX starts at Rs. 7.46 Lakh and goes upto Rs. 13.13 Lakh. Maruti FRONX is offered in 12 variants - the base model of FRONX is Sigma and the top variant Maruti FRONX Alpha Turbo DT AT which comes at a price tag of Rs. 13.13 Lakh.

FEATURES AND PHOTOS:

MARUTI BREZZA VS MARUTI FRONX:

PROS:

CONS:

CONCLUSION:

we suggest to Mr. D.S. Pughazhyendhii to buy maruti suzuki brezza. we have compared with 4 other cars and we observed that according to Mr. D.S. Pughazhyendhii need the brezza car will be budget and user friendly for them.

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