Benchmarking
1.Clients Requirements:
Family members: 5 (Father,Mother,Wife and 5 year old son)
Native Place: Madurai, 500 kms away from Bangalore
Commute: Daily
Budget: 8 to 10 Lakhs on road
Special Preference: Pughazhendhii is fond of big cars
Monthly Distanced Travelled by Pughazhendhii: 2000 km Approximate
From the requirements we clearly come to know that, he needs 5 seater car, which he can go for long drives as well as daily rides with good comfortness and he needs SUV segments cars under 10 lakhs.
Considering his requirements, I have choosen 4 SUV segment cars in that I'm sugeesting him a best car to meet his requirements. The four cars names and their features were listed below.
2.BENCHMARKING
- Benchmarking is a process of measuring the performance of a compititors products, services, or processes against those of another business considered to be the best in the industry.
- The point of benchmarking is to identify internal opportunities for improvement.
- By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
- That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
Step-by-Step Benchmarking:
Benchmarking is a simple, but detailed, five-step process:
- Choose a product, service, or internal department to benchmark
- Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
- Gather information on their internal performance, or metrics
- Compare the data from both organizations to identify gaps in your company’s performance
- Adopt the processes and policies in place within the best-in-class performers
Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.
3. Comparison of Vehicle
1. Maruti Vitara Brezza
Price: Rs. 9.7 lakhs
Key specifications
| Parameters | Details |
| Engine | 1.5 litre |
| Fuel type | Petrol |
| Power | 103.26 Bhp |
| Torque | 138 Nm |
| Transmission | 5-speed manual/Automatic |
| Seating capacity | 5 |
| Boot space | 328 litre |
| Fuel efficiency | 17.03 kmpl - 18.76 kmpl |
Why should you buy a Maruti Vitara Brezza?
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The Vitara Brezza is one of the value-for-money SUVs in the market.
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It features a classic SUV design with premium elements such as alloy wheels, LED lighting, etc.
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You also get the option to personalise the SUV as per your liking.
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The interior is spacious with split-folding rear seats.
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It gets Maruti Suzuki’s reliable petrol engine that is also fuel-efficient.
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The service and maintenance cost is on the lower side.
2.Tata Nexon
Price: Rs. 10 lakhs
Key specifications
| Parameters | Details |
| Engine | 1.2 litre/1.5 litre |
| Fuel type | Petrol/Diesel |
| Power | 108.50 Bhp - 118.36 Bhp |
| Torque | 170 Nm - 260 Nm |
| Transmission | 6-speed manual/AMT |
| Seating capacity | 5 |
| Boot space | 350 litre |
| Fuel efficiency | 17.2 kmpl - 21.5 kmpl |
Why should you buy a Tata Nexon?
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Tata Nexon is a compact SUV that sports Tata Motors’ Impact design philosophy.
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It features a coupe-inspired design with premium bits such as LED DRLs, LED tail lights, etc.
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The SUV sports a three-tone dashboard with a floating infotainment display.
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It comes with premium features such as a sunroof, digital instrument cluster, connected car tech, etc.
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The Nexon is one of the safest SUVs in India as it gets all the essential safety equipment.
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Available in both petrol and diesel engine options.
3.Mahindra XUV300
Price: Rs. 8.8 lakhs
Key specifications
| Parameters | Details |
| Engine | 1.2 litre/1.5 litre |
| Fuel type | Petrol/Diesel |
| Power | 108.6 Bhp - 115 Bhp |
| Torque | 200 Nm - 300 Nm |
| Transmission | Manual/automatic |
| Seating capacity | 5 |
| Boot space | 259 litre |
| Fuel efficiency | 17 kmpl - 20 kmpl |
Why should you buy a Mahindra XUV300?
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The XUV300 is a compact SUV from the stable of Mahindra.
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It features a bold design with body cladding, roof rails and skid plates.
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It comes with a dual-tone dashboard and premium features such as a sunroof, connected car tech, etc.
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It is one of the safest vehicles in India, with a 5-star safety rating for adult protection.
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It gets powerful petrol and diesel engine options with best-in-class torque figures.
4.Kia Seltos
Price: Rs. 9.95 lakhs
Key specifications
| Parameters | Details |
| Engine | 1.4 litre/1.5 litre |
| Fuel type | Petrol/Diesel |
| Power | 113.42 Bhp - 138.08 Bhp |
| Torque | 144 Nm - 250 Nm |
| Transmission | Manual/automatic/DCT |
| Seating capacity | 5 |
| Boot space | 433 litre |
| Fuel efficiency | 16.8 kmpl - 20.8 kmpl |
Why should you buy a Kia Seltos?
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Kia Seltos is a mid-size SUV with premium design language.
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It sports a premium interior with advanced features such as connected car technology.
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Other premium features include a sunroof, a 360-degree camera, ventilated seats, air purifier etc.
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The SUV also gets a premium 8-speaker audio system from Bose.
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Kia offers powerful petrol and diesel engine options with manual and automatic gearboxes.
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The Seltos is available with safety features such as six airbags, disc brakes on all wheels, TPMS, etc.
4. conclusion
- From the above table we could see that Mahindra Xuv300 has better than compared to other cars. Also, we can take Tata Nexon into an account because it has proven India safest car in NCAP crash test.
- The other two cars were not upto the mark in safety.
