Benchmarking

• BENCHMARKING

Benchmarking is the continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as industry leaders and application of significantly better practices that lead to superior competitive performance.

• Elements for Effective Bench Marking:

• Benchmarking will impact customer satisfaction and the quality level of the product.
• The extent of contribution to raising competitive standards and performance.
• Create the learning organization, new idea and method.
• Inspirations from best-in-class companies’ innovation and involvement.
• Focus on strengthening weaker processes.
• Focus continuously and constantly on the customer requirement and on market demands.

• Types of Benchmarking:

• Advantage:

• Benchmarking will improve customer requirements.
• Help to overcome weakness.
• It will help to increase the production rate and quality of the product.
• Improve learning methodology and company standards.

• Disadvantage:

• The most criticism of benchmarking comes from the idea of copying others.
• Data exchange is expensive and delicate.
• Some organizations have a reluctance to share the information.
• Finally, many organizations make the mistake of understanding benchmarking as a stand-alone activity.

2. Mr D.S. Pughazhyendhii Requirement:

• He lives in MADURAI
• Area: city (highly crowded city)
• Family members: 5
• Budget with on-road: 8 to 10 lakhs.
• Favourite: Big car.

  	Hyundai i20	Tata Punch	Toyota Glanza	Kia Sonet
  On Road Price	Rs.9,61,626	Rs.9,59,122	Rs.8,98,561	Rs.9,77,155
  variant	Asta Opt Turbo DCT DT	Kaziranga Edition AMT IRA	V AMT	GTX Plus Turbo DCT
  Engine and Transmission
  Engine Type	1.0 l Turbo GDi petrol	1.2 l Revotron Engine	1.2 L Petrol Engine	Smartstream G1.0 T – Gdi
  Displacement (cc)	998	1199	1197	998
  No Of Cylinder	3 Cylinder Cars	3Cylinder Cars	4 Cylinder Cars	3 Cylinder Cars
  Max Power (bhp@rpm)	118.36bhp@6000rpm	84.48bhp@6000rpm	88.50bhp@6000rpm	118.36bhp@6000rpm
  Max Torque (nm@rpm)	171.62nm@1500-4000rpm	113Nm@3300+/-100rpm	113nm@4400rpm	172nm@1500-4000rpm
  Gear Box	7 Speed DCT	5 Speed	5-Speed	7-Speed DCT
  Fuel & Performance
  Fuel Type	Petrol	Petrol	Petrol	Petrol
  Mileage (City)	12.6 kmpl	14.42 kmpl	-	-
  Mileage (ARAI)	20.28 kmpl	18.82 kmpl	22.94 kmpl	18.3 kmpl
  Fuel Tank Capacity	37.0 (Liters)	37.0 (Liters)	37.0 (Liters)	45.0 (Liters)
  Emission Norm Compliance	BS VI	BS VI	BS VI	BS VI
  Suspension
  Front Suspension	McPherson Strut	Independent, Lower Wishbone, McPherson Strut with Coil Spring	MacPherson Strut	McPherson Strut with Coil Spring
  Rear Suspension	Coupled torsion beam axle	Semi-independent Twist Beam with Coil Spring and Shock Absorber	Torsion Beam	Coupled Torsion Beam Axle with Coil Spring
  Steering
  Steering Type	Electric	Electric	Power	Electric
  Steering Column	Tilt & telescopic	Tilt	Tilt & Telescopic	Tilt
  Steering Gear Type	Rack & Pinion	-	-	-
  Brakes
  Front Brake Type	Disc	Disc	Disc	Disc
  Rear Brake Type	Drum	Drum	Drum	Drum
  Dimensions & Capacity
  Length (mm)	3995	3827	3990	3995
  Width (mm)	1775	1742	1745	1790
  Height (mm)	1505	1615	1500	1642
  Wheel Base (mm)	2580	2445	2520	2500
  Boot Space (Liters)	311	366	318	392
  Safety
  Anti-Lock Braking System	yes	yes	yes	yes
  Child Safety Locks	yes	yes	yes	yes
  No Of Airbags	6	2	6	6
  Side Airbag Front	yes	--	yes	yes
  Vehicle Stability Control System	yes	--	yes	yes
  EBD	yes	yes	yes	yes
  Hill Assist	yes	--	yes	yes
  Speed Alert	yes	--	--	--

Conclusion:

As a result, the Kia sonnet is a good choice

because it falls under budget and has good engine power output and a good wheelbase, height, and width. It has the best features compared to all other cars.

Regard by

SURENDHAR G