Benchmarking

1. The above case of Mr. Pughazhyendhii leads to the following filters. They are

• The number of commuters is five including a child and hence the vehicle should be spacious with enough legroom
• He uses his car for his Daily office commute and a monthly trip to his native. This would give a total estimate of more than 2500km/month and 20000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars
• Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and 
• Considering the long run of the vehicle, the viable option would be the Diesel variant, which helps save fuel costs and other upfront maintenance and has better mileage.
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages, and other considerable parameters

2.Benchmarking is the process of comparison of similar products on some dimensions of performance

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.

3.

here we found cpmparissionof cars with some important factors

PERFORMANCE

• Maxindra XUV and Ford EcoSport are the front runners but TATA Nexon offers much more stable performance both on the city traffic and highway with multi-drive modes.
• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only falling behind Mahindra XUV.
• The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power-to-weight ratio.

INTERIOR

• TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving the best seating for the fifth passenger. 
• The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also have improved supervision and Instrument Panel Clusters with added utility holders along the side doors.
• Nexon's Infotainment touch screen has sub par performance compared to Ford Ecosport and Hyundai Venue.
• Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and the material looks better whereas the Quality of the XM variant Nexon is not superior compared to other models
• The Blue link connectivity App with smarphone from Hyundai Venue gives additional scoring for Venue among others 

EXTERIOR

• TATA Nexon is a standout in this category and offers the maximum boot space of 350 liters falling just behind EcoSport but Nexon provides way better ground clearance of 209mm which will be well suited for the Indian Roads
• The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery-like front with a beefy and bulky front end.
• The Lagged out ABC Pillars of TATA NEXON offers better headroom among the other models.

SAFETY and COMFORT

• Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but  NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
• Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range 
• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating 

4.

VERDICT

TATA Nexon 1.5 XM is better model suited to Pughazhyendhii based on the benchmarking report done above.  It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort along with XUV and Eco Sport. 

Comfort features in TATA NEXON

350 litres spacious boot space in TATA Nexon

 Seating Fabric and upholstery 

CONCLUSION

Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case