Benchmarking
Answer:
Benchmarking in automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.
Process of benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service brands.
- Between different factories or service branches.
- Between different competing organizations.
- Between different sectors of same process.
It is the process of company business to analyze the processes and performance metrics from other companies and standards.
In automotive industry it is used for comparison of similar products, services and on dimensions performance. Used to know the availability of the feature and delivery on the basis of customer review.
Benchmarking 1 is used for comparing of the price, features and segments, whereas
Benchmarking 2 is used for comparing the features of individual components.
In the case of Mr. D.S. Pughazhyendhii, he needs a car which can drive to his office were traffic and crowd is the major concern and even needs a 5-seater as he drives to his hometown monthly with his family and by considering the budget in the range 8-10 lakhs.
He can go with SUV’s or Sedan as they provide 5-seater facility and cargo space. New smaller SUVs with more cargo space are available with more efficient.
LIST OF 5 SEATER SUV's WITH ALL MAJOR FEATURES.
|
MODEL |
FUEL TYPE |
TRANSMISSION TYPE |
MILEAGE (KMPL) |
COST (LAKH) |
|
TATA NEXON 1.2 |
PETROL |
AUTOMATIC |
17.6 |
10 |
|
TATA NEXON 1.5 |
DIESEL |
AUTOMATIC |
23.97 |
9.19 |
|
MARUTHI SUZUKI VITARA |
DIESEL |
AUTOMATIC |
24.3 |
9.65 |
|
FORD ECO SPORT |
DIESEL |
MANUAL |
23 |
9.90 |
|
HYUNDAI CRETA |
DIESEL |
MANUAL |
23.38 |
10 |
|
KIA SELTOS |
DIESEL |
MANUAL |
20 |
9.99 |
- If he prefers automatic then TATA NEXON 1.5 will fit in his budget and requirements with good mileage and cargo space.
- If he prefers manual car then Hyundai creta will be better for him.
- The top spec Nexon will give you more feature. It also has a more powerful engine with higher torque. The small size of the car also makes it a better option for city commuting.
- On the other hand, you will get these advantages when buying the Creta: more spacious room, better after service, and last but not least, good resell price. But its feature offer is nowhere to beat Nexon’s top spec models.
TATA NEXON 1.2 & TATA NEXON 1.5 looks same but functionally different (petrol, diesel)
MARUTHI SUZUKI VITARA
HYUNDAI CRETA
KIA SELTOS
Conclusion: These are choices in SUVs in his budgets and he can go as per his comfort and other requirements in like other types of passenger models.