Benchmarking
BENCHMARKING:
Benchmarking in automotive design process is the practice of comparing and analyzing the design and performance of one's own vehicles or components with those of competitors or industry leaders in order to identify best practices, opportunities for improvement, and to set performance targets.
In the automotive industry, benchmarking can be used to measure a wide range of attributes such as vehicle handling, fuel efficiency, ride quality, durability, and safety features. By comparing a vehicle or component to similar products on the market, automakers can identify areas where they are lagging behind the competition or where they can improve their product design, engineering, and manufacturing processes.
BENCHMARKING PARAMETERS:
- Engine.
- Size.
- Fuel economy.
- Price ranges.
- Transmission system.
- Features.
- Ground clearance.
- Safety.
REPORT
CONCLUSION - REASONS TO KIA SONET-
- Modern Design: The Kia Sonet has a modern and sleek design that stands out from its competitors. It has a sporty and bold look that appeals to the younger generation.
- Feature-packed: The Kia Sonet is loaded with features like a 10.25-inch touchscreen infotainment system, wireless charging, ventilated front seats, sunroof, and a Bose sound system. These features are either not available or cost more in the other cars.
- Better Safety Features: The Kia Sonet has a host of safety features like six airbags, ABS with EBD, ESC, hill assist control, and vehicle stability management. These features are either missing or cost more in the other cars.
- Powerful Engine Options: The Kia Sonet offers three engine options, including a 1.0-liter turbocharged petrol engine that produces 118 bhp and 172 Nm of torque, a 1.2-liter petrol engine that produces 82 bhp and 115 Nm of torque, and a 1.5-liter diesel engine that produces 99 bhp and 240 Nm of torque. The other cars have less powerful engine options.
- Competitive Pricing: The Kia Sonet is competitively priced and offers more value for money than its competitors. It has a starting price of around Rs. 6.8 lakhs, while the Tata Nexon, Maruti Suzuki Breeza, and Mahindra XUV 300 have a starting price of around Rs. 7.4 lakhs, Rs. 7.3 lakhs, and Rs. 7.95 lakhs respectively.
Please find the attached presentation ppt in the submission box.
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