Benchmarking
1. Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
Solution:
Note: Pughazhyendhii is fond of big cars
As per my suggestion the following car is best budget which comes under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family.
1. TATA ALTROZ
Tata Altroz price starts at ₹ 7.11 Lakh and goes upto ₹ 11.62 Lakh. The price of Petrol version for Altroz ranges between ₹ 7.11 Lakh - ₹ 11.03 Lakh and the price of Diesel version for Altroz ranges between ₹ 8.53 Lakh - ₹ 11.62 Lakh.
There is 9 Version of Figo which comes under 8-10 lakhs out of 19 Versions.
2. VOLKSWAGEN POLO
Volkswagen Polo price starts at ₹ 6.21 Lakh and goes upto ₹ 10.00 Lakh. The price of Petrol version for Polo ranges between ₹ 6.21 Lakh - ₹ 10.00 Lakh.
There is 3 Version of Figo which comes under 8-10 lakhs out of 9 Versions.
3. HYUNDAI I20
Hyundai i20 price starts at ₹ 6.85 Lakh and goes upto ₹ 11.35 Lakh. The price of Petrol version for i20 ranges between ₹ 6.85 Lakh - ₹ 11.35 Lakh and the price of Diesel version for i20 ranges between ₹ 8.21 Lakh - ₹ 10.77 Lakh.
There is 15 Version of Figo which comes under 8-10 lakhs out of 24 Versions.
4. KIA SONET
Kia Sonet price starts at ₹ 8.19 Lakh and goes upto ₹ 16.53 Lakh. The price of Petrol version for Sonet ranges between ₹ 8.19 Lakh - ₹ 16.14 Lakh and the price of Diesel version for Sonet ranges between ₹ 10.03 Lakh - ₹ 16.53 Lakh.
There is 2 Version of Figo which comes under 8-10 lakhs out of 25 Versions.
5. HONDA CITY
Honda City price starts at ₹ 9.30 Lakh and goes upto ₹ 10.00 Lakh. The price of Petrol version for City ranges between ₹ 9.30 Lakh - ₹ 10.00 Lakh.
There is 2 Version of Figo which comes under 8-10 lakhs.
6. MARUTI SUZUKI BALENO
Maruti Suzuki Baleno price starts at ₹ 7.32 Lakh and goes upto ₹ 11.31 Lakh. The price of Petrol version for Baleno ranges between ₹ 7.32 Lakh - ₹ 11.31 Lakh.
7. MARUTI SUZUKI SWIFT
Maruti Suzuki Swift price starts at ₹ 6.90 Lakh and goes upto ₹ 10.07 Lakh. The price of Petrol version for Swift ranges between ₹ 6.90 Lakh - ₹ 10.07 Lakh.
Benchmarking in the automobile industry
Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
- Between similar processes in the same factory or service branch
- Between different factories or service branches
- Between different competing organizations
- Between different sectors using the same process
Comparing at least 4 vehicles.
Comparisons between Ford Freestyle vs Hyundai Grand i10 Nios vs Kia Sonet vs Tata Altroz
Provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.
At last, the final car for Mr. D.S. Pughazhyendhii from my side is Tata Altroz which have ₹ 8.89 Lakh. Tata Altroz XT Petrol is the petrol variant in the Altroz lineup and is priced at ₹ 8.89 Lakh.It returns a certified mileage of 19.05 kmpl. This XT Petrol variant comes with an engine putting out 85 bhp @ 6000 rpm and 113 Nm @ 3300 rpm of max power and max torque respectively. Tata Altroz XT Petrol is available in Manual transmission and offered in 5 colours: Harbour Blue, Midtown Grey, HighStreet Gold, Downtown Red and Avenue White.Here I am suggesting Tata Altroz XT Petrol because of few reasons,
- Tata Altroz, probably the most stylish looking hatchback of the lot
- This car has Five Star G-NCAP safety rating.
- Also, it has a maximum feature loaded and spacious cabin.
In addition, this vehicle has received 4.7 user ratings and reviews among other vehicles. This is great for long trips and regular fluctuations. Its cold glovebox is useful in summer. Good appearance and features. There are no performance issues. The interior design is also very good, as well as the legroom for the Second-Row passenger, which has a good legroom compared to the i20 and the Baleno. The performance, quality, features were very good. It is good for any group of people. Great car to buy, value for money and extra protection for your family. The suspensions are amazing, all cars use the same MacPherson, but this car has been designed entirely with the Alfa architecture to improve long-distance ride quality. Great ride overall.
