Benchmarking

Bench-marking

Benchmarking is a process of comparing or measuring the performance of a product in different aspects. It is done by having certain needs or standards and comparing things with that standards to get a result.

Automotive bench-marking

Automotive bench-marking is done in the automotive industry to measure the performance of the vehicle with one another from different aspects like mileage, engine capacity, engine power, price, etc., In simple terms, automotive benchmarking is comparing vehicles with other similar types of vehicles.

Case

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Observation (Case study)

Mr.Pughazhyendhii is married - family - has 5 members - probably a 5 seater or above
Bangalore - heavily crowded city - AMT is advisable
Highway driving - once a month - up and down 1000km
Daily driving for a month - approx 800km [Total km driven for a month 1800km] - so mileage should be good
Budget - price range - 8 to 10 lakhs - AMT not possible under 10 lakhs - so petrol and manual transmission
Mr.Pughazhyendhii is fond of big cars - SUVs, compact SUVs - Preferably a compact SUV is advisable

Result

A Compact SUV with a petrol engine and good mileage for city rides and safety features for highway rides, with some additional features like cruise control, and with a great amount of cabin space and legroom is advisable. (Due to the low availability of the diesel variant in the market under this budget petrol variant is advised).