Benchmarking

1.  AS per conider the given case here i show the bench markinng of the cars.

With the below benchmarking charts, I would suggest Mr. D.S. Pughazhyendhii to buy the "MAHINDRA_TUV300" which is very affordable with ample features available as per his expectations.

   1 .MARUTHI VITRA BREZZA     2.FORRD ECOSPORT                           3.MAHINDRA TUV300                      4.RENAULT DUSTER

1.MARUTHI VITRA BREZZZA:-   MARUTHI VITARA BREZZA is the bestselling compact SUV in the Indian market. It comes with eye very nice attractive  design , compact size and extensive feature list which is                                                       suitable for a family of five people. 

                       

     COOL ASPECTS :-  

 1.Exentive service network   

2. Striking style appearace

3.Price point : Ranging from 7.5 to 10 Lak.

BAD ASPECTS :-

1. Lowest boot  space.
2. Dual tone on top end varient end.

MILEAGE :-

Higway  mileage is 24.3 kmpl and city mileage 21.7 kmpl.   

DIMENSION & CAPACITY :-

• Lenght (mm) :             3890
• Width (mm) :              1790
• Height (mm) :             1640
• Boot space  (litre) :      328
• Strenght capacity :       05 people.

 2.FORRD ECOSPORT :-            

   COOL ASPECTS :-  

• Safety airbags for driver & passenger.
• Good mileage of 20 kmpl in highways.
• Affordable price for 5 people family ranging from 8 to 11 lakh .

BAD ASPECTS :-

• Lower boot space.
• Rear side seat is quite cramped for 3 people.

MILEAGE :-

Higway  mileage is 21.3 kmpl and city mileage 18.7 kmpl. 

DIMENSION & CAPACITY :-

• Lenght (mm) :             3998
• Width (mm) :              1975
• Height (mm) :             1647
• Boot space  (litre) :      350
• Strenght capacity :       05 people

 3.MAHINDRA TUV300 :- 

HIGHLY RECOMMENDED FOR A FAMILY OF 5 PEOPLE WITH AFFORDABLE PRICE WITHIN 8 TO LAKKS.

 COOL ASPECTS :-  

• Safety airbags for driver & passenger.
• Attractive interior and large glass area.
• 7 Seater.

BAD ASPECTS :-

• Rear side seat is not sapcious.

MILEAGE :-

Higway  mileage is 18.9 kmpl.

DIMENSION & CAPACITY :-

• Lenght (mm) :             3995
• Width (mm) :              1975
• Height (mm) :             1819
• Boot space  (litre) :      384
• Strenght capacity :       07 people

4.RENAULT DUSTER :-       

 

GOOD ASPECTS :-  

• Service & maitenance is low.
• Large Boot space
• Good mileage in higway 20kmpl.
• Affordable price for 5 people family ranging from 8 to 11 lakh .

BAD ASPECTS :-

• No rea AC vents.

MILEAGE :-

Higway  mileage is 19.87 kmpl. and in city 13.90 kmpl.

DIMENSION & CAPACITY :-

• Lenght (mm) :             4360
• Width (mm) :              1822
• Height (mm) :             1695
• Boot space  (litre) :      475
• Strenght capacity :       05 people

2. BENCH MARKING :- 

Bench marking in the automobile industry involves a structured comparison b/w similor products or services or processes on some dimensions of performance.

It is just a comparission with another products which one already their in a market and how do i implement the plise point of my competator on my product. and it is consider in intial stages.

In becnch marking there are  2 types.

1. Bench marking - 1
2. Bench marking - 2

BENCH MARKING - 1 :- This is  include belove points.

• Define the competitors.
• Price specifications.
• Feature on the segment.

In this stage they will do case study , case study means they will find underbody coating b/w the two vehicle and check the thickness of the undercoating and and which one has the more strength and thickness of undercoating that is the better for in our country .

SOme points will consider in ths stage as show inn below :

• Kool aspects :( space in side the vechicle)
• Bad aspect : 
• Mileage :

BENCH MARKING - 2 :-This is  include belove points.

In these study they will compare overall dimensions and parameter of the vechilce ( Cars).

• Overall lenght
• Wheel base 
• Height
• Number of stamping parts.
• Overall included parts.
• Metal weight
• Surface area for metal BM .