Benchmarking
What is Benchmarking?
Benchmarking is a process of comparing different cars or products in the market under a segment before producing the new product. i.e. comparision between older models to the newer upcoming product for better market value and value for money. this phenomena helps us to create a unique and sustainable products in the running compitetion.
Simply it is a process of analyzing the choices of similar products based on the selection factor and deducing it to final concluison. bench marking is very important because it helps enterprises to overcome the challanges to stay a step ahead of competitors by adopting innovative and new strategies to champion their industry.
There are kindly two types:
1.Benchmarking-I:
This includes the comparision between the product level only to know the basis of product limitations between old and new. i.e. initial level.
2. Benchmarking-II:
This includes the comparision between the overall part level to know the overall model study between old and new. i.e. this comes after taking care of the negitives from the on going market/old generations. below comparisions are one of the basic benchmarking reports for different vehicles in the market.
Now coming to our Mr. D.S. Pughazhyendhii requirements there are some interesting cars in 8 to 10 lakhs budget. (dont worry Mr. D.S. Pughazhyendhii ji i have a big surprise for you because i got some big cars in this segment). Here my first priority is to keep the family safe and secure then the budget comes along with mileage and maintenance.
| Model name | Mahindra Xuv 300 | Tata Nexon | Maruthi Suzuki Brezza | Hyundai Venue | Kia Sonet |
| Price range | 8.41 - 14.07 Lks | 7.79 - 14.25 Lks | 8.18 - 14.03 Lks | 7.68 - 13.11 Lks | 7.69 - 14.39 Lks |
| Engine | 1197cc - 1497 cc | 1199 - 1497 cc | 1462 cc | 998 - 1493 cc | 998 - 1493 cc |
| Power | 109 - 115 bhp | 108 - 118 bhp | 102 bhp | 82 - 118 bhp | 82 - 118 bhp |
| Mileage | 17 - 20 kmpl | 16.3 - 22 kmpl | 19.8 - 19.9 kmpl | 17.5 - 23.4 kmpl | 18.2 - 24.1 kmpl |
| Ncap rating | 5 stars | 5 stars | 4stars | 4 stars | 3 stars |
| Fuel types | petrol and diesel | petrol and diesel | petrol and CNG | petrol and diesel | petrol and diesel |
| Length | 3995 mm | 3993 mm | 3995 mm | 3995 mm | 3995 mm |
| Width | 1821 mm | 1811 mm | 1790 mm | 1770 mm | 1790 mm |
| Ground clearance | 180 mm | 209 mm | 198 mm | 195 mm | 205 mm |
| Height | 1627 mm | 1606 mm | 1685 mm | 1617 mm | 1610 - 1642 mm |
| Weight | 1369 kgs | 1252 - 1305 kgs | 1110 kgs | 1081- 1233 kgs | 1081 - 1233 kgs |
| Transmission types | manual and automatic | manual and automatic | manual and automatic | manual and IMT, automatic (dct) |
manual and imt, automatic (dct and tc) |
In the chart below it shows the best body weight and stability of our bench marked products under our segment.
Concluison:
After overall benchmarkings my strong suggestion to Mr. D.S. Pughazhyendhii is to go with xuv 300 along with the mid petrol varient because from all the short listed cars xuv 300 has good body stability with good mileage with mahindra assurance with its best engine and service. This doesnt mean that other products are worst but comparitiveley they could be better in their segments with xuv 300. (as per indian road conditions). Xuv 300 is also capable of existing 5 members comfortably and with better ride quality. so as per the requirements of Mr. D.S. Pughazhyendhii ji i've fount this suv car is the best suitable in his budget. It has a best in class engine with mstallion technology bits in it along with good ride quality and comfort for long journeys in ease with better mileage and performance. it also provide good saftey for both driver and passengers.