Challenge

Benchmarking

PProsun Malik6 Feb 2023

BENCHMARKING IN AUTOMOTIVE INDUSTRIES

Benchmarking is a process where you measure your company’s products, services & success against other competitor to discover how to improve your performance.

In Automotive benchmarking we analysis the similar products and go to the final conclusion.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

The above case of Mr. Pughazhyendhii leads to following filters. They are

The number of passengers five including child and enough leg space & more specious.
His car is daily office basis and a trip to Madurai once in a month.
Pughazhyendhii budget is from 8-10 Lakhs and he is found a big car.
Suv vehicle is the best choice for those factors.
And considering the type of uses office & trip the viable option would be Mild Hybrid (Electric + Petrol), Hybrid (Electric + Petrol) & CNG which help us for better mileage & multi-purpose use.
In heavy crowded city like Bengaluru Automatic Gear transmission would be best choice.

Based on the requirements and benchmarking comparison Parameters of four Car Models

PERFORMANCE

Hyundai Venue is in the front runner and offers much stable performance both on the city traffic and highway with multi drive modes.
Hyundai Venue has better Engine power and torque from another Suv’s.
The ARAI Mileage is far better then other suv’s in to this chart.

INTERIOR

Home to car (H2C) with Alexa and Google Voice assistant*

Ambient sounds of nature

Hyundai VENUE will also boast of a soothing acoustic sound feature, with Sounds of Nature offering customers a serene driving experience, be it in city traffic or on open highways.

60+ Bluelink connected features

The new Hyundai VENUE with Bluelink offers customers 60+ features enhancing their connected car experience with heightened convenience and comfort.

10 Regional languages infotainment

To enhance convenience for customers from different parts of India, the infotainment system of the Hyundai VENUE will feature support 12 languages including 10 regional languages.

Connecting LED tail lamps

Ambient lighting

Auto healthy air purifier

Drive mode select (Normal, Eco and Sport)

Smart electric sunroof

EXTERIOR

SIDE

REAR

Puddle lamps

Cornering lamps

LED projector headlamps

R16 (D=405.6 mm) Diamond cut alloys

SASETY

Six airbags reveal Hyundai's uncompromising approach to safety engineering. Dual front airbags, front seat side- impact and side curtain airbags work together with the seat belts to take the safety of the vehicle to an un-parallel level.