Benchmarking
Case: Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family
Requirements:as per given case-
- Milege
- 5 Seater
- Budget 8L - 10L
- More Ground Clearance
- Big cars (SUV's)
BENCH MARKING
Bench marking in Automobile Industry that involves comparison between products, processes, etc,.
Several Benchmarking Processes are:
- Between Processes
- Between Organisations
- Between Factories
- Between Instruments.
Used Source: Internet Browser
--- After Filtering the researches of requirements for the person, i was maded a list of Cars. Here it is,
-
Tata Nexon
-
Nissan Magnite
-
Skoda Rapid TSI
-
Honda Jazz
Lets Go deep into specifically:
1) TATA NEXON XE -
Engine and specifications
The Tata Nexon is available in both petrol and diesel engine options. The 1.2-litre turbocharged petrol engine generates 118bhp at 5,500rpm and 170Nm of torque at 1,750rpm. On the other hand, the 1.5-litre diesel engine produces 108bhp at 4,000rpm and 260Nm of torque at 1,500rpm. Transmission options include a six-speed manual gearbox and an optional AMT unit.
Exterior design
The Nexon is now sleeker and features a chiselled look instead of the earlier muscular and rounded-off look. The compact SUV gets a new dual-barrel projector headlamp setup with integrated tri-arrow LED DRLs. The lower air dam is now larger and it features a large ‘tri-arrow’ themed grille. The vehicle rides on 16-inch wheels with a modern set of alloy wheels.
Interior and features
The Tata Nexon gets a neat and uncluttered dashboard layout. The compact SUV gets a new steering wheel featuring a smaller horn pad with premium looking multimedia and cruise control buttons. Behind the steering wheel is a fully digital instrument cluster along with an updated seven-inch touchscreen infotainment system.
Pros:-
- G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
- Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
- Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
Cons:-
- Interior quality, fit/finish - Scratchy hard plastics, rough edges, panel gaps
- Infotainment screen - Slow responses, low-resolution screen, interface not intuitive
- Low-end grunt - The diesel motor needs some revving to get off the line properly





2) NISSAN MAGNITE (XE) -
Nissan launched its smallest crossover SUV, the Magnite in India in December 2020. This SUV comes with a host of features and four variants. It gets two petrol engines and two choices of transmission. The Magnite is available in four dual-tone and four single paint alternatives. There is an optional Tech Pack that adds - a JBL sound system, a wireless charging pad, an air purifier and three other features.
This crossover SUV is equipped with LED dual-projector headlamps with J-shaped DRLs and LED fog lamps below the DRLs. There is black cladding across the lowermost part of the panels. Also, Nissan has given functional roof rails. It gets other features such as 16-inch wheels, rear defogger, rear-view camera with parking sensors etc.
Nissan offers the car in dark colour interiors and fabric upholstery for the seats. The car also has a lot of storage compartments such as cup and bottle holders, a 10-litre glove box, centre armrest storage, etc. There is a leather-wrapped steering wheel that has audio, voice assistant, cruise function and telephone control switches on it. Additionally, there is an eight-inch infotainment touchscreen that supports wireless Apple CarPlay and Android Auto. It gets Nissan to connect fifty features and smartwatch connectivity. There is a seven-inch display in the instrument cluster as well.
Pros:-
- Modern design - Unique styling of the Magnite allows it to stand out in the crowd
- Spacious cabin - Feels airy, large seats, enough space for three occupants at the rear
- Ground clearance - Allows for carefree tackling of bad roads, clears tall obstacles
Cons:-
- Slow steering - Is on the heavier side, slow to respond to inputs, not much feel
- High-speed ride - At higher speeds, the suspension gets noisy/crashy over deeper ruts
- After-sales network - Limited service framework that's not at par with most rivals





3) Skoda Rapid TSI (Rider)-
Skoda Rapid TSI Price:
Skoda Rapid TSI price starts at ₹ 9.34 Lakh and goes upto ₹ 16.84 Lakh. The price of Petrol variant for Rapid TSI ranges between ₹ 9.34 Lakh - ₹ 16.84 Lakh.Skoda Rapid TSI Versions:
Rapid TSI is available in 13 variants. Out of these 13 variants, 7 are Manual and 6 are Automatic (TC).Skoda Rapid TSI Colours:
Rapid TSI is offered in 1 colours: Carbon Steel Matte. However, some of these colours are available in specific versions.- Solid build quality
- Performance of the new TSI moto
- Ageless design
Cons:-
- Dated, unfulfilling cabin
- Competition makes a more viable buy




4) HONDA JAZZ (V)-
Honda Jazz Overview:
The Honda Jazz is the company's sole hatchback offering in India, competing agaist the likes of the Maruti Suzuki Baleno, Ford Figo, Hyundai i20 and others. The Jazz is a testament to Honda's ability to extract maximum interior room in a finite space.
Honda Jazz Exterior:
The updated model gets high gloss black grille with chrome accents. Depending on the variant, the hatchback gets LED headlamps with DRLs and LED fog lamps. The rear section gets signature LED wing light. Interestingly, the vehicle gets segment exclusive ‘one touch electric sunroof’.
Honda Jazz Interior:
The premium hatchback from Honda gets a new soft touchpad dashboard, cruise control, auto AC with touchscreen control panel, multi information combimeter with LCD display and Eco Assist ambient rings. The hatchback gets a seven-inch advanced touchscreen audio, video and navigation system. Additionally, the vehicle also gets steering mounted audio, telephony and voice controls, one push start/stop button with white and red illumination and Honda Smart Key system with keyless remote. Along with ample space for the occupants, the hatchback also offers generous 354-litres of boot space.
Honda Jazz Engine:
Under the hood, the Jazz hatchback is powered by a BS6 compliant 1.2-litre i-VTEC engine that produces 89bhp of power at 6,000rpm and 110Nm of torque at 4,800rpm. This engine can be had with either a five-speed manual transmission or a seven-speed CVT option. The CVT variants also get steering wheel mounted paddle shifters. The manual variant returns a fuel efficiency figure of 16.6kmpl, while the CVT variant has a fuel efficiency of 17.1kmpl.
Pros:-
- Ergonomic interiors - The cabin is well designed with lots of storage spaces
- Comfortable cabin - Supportive seats, good leg-room, space for three at the rear
- Large boot - Adequate luggage space, low loading lip, wide opening to boot enclosure
Cons:-
- Looks outdated - Has aged gracefully and looks old in the company of newcomers
- Weak mid-range - Requires more downshifting to keep up with traffic/over-taking
- Firm slow-speed ride - Although not uncomfortable one can feel the road bumps





From my Research i created a Major comparison of cars in list form

According to me TATA NEXON XE is the best, Because this Car having 5Star Ratings,one of SUV's, 5Seater and can travel short and long Distances, and Mainly Ground Clearance is more for travelling in India.
And easy to Get Service stations and Response.