Challenge

Benchmarking

Aim:

To suggest Mr. D.S. Pughazhyendhii a car so that he will buy a good car for his family.

Benchmarking:

Benchmarking is a process where you measure your companys success against other similar companies to discover if there is a gap in performance that can be closed by improving your performance. Studying other companies can highlight what it takes to enhance your company’s efficiency and become a bigger player in your industry.

Benchmarking Process:

Requirement:

Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars

Casestudy:

1.Tata Punch : (Price 5.99 - 9.53 Lakh)

The new Tata Punch, a Compact SUV from Tata. Punch is preferred for its styling and comfort.
The Tata Punch has 1 Petrol Engine on offer. The Petrol engine is 1199 cc . It is available with Manual & Automatic transmission.Depending upon the variant and fuel type the Punch has a mileage of 18.82 to 18.97 kmpl . The Punch is a 5 seater ,3 cylinder car and has length of 3827mm, width of 1742 and a wheelbase of 2445..

Specifications:

Key Features of Tata Punch:

2.KIA SONET: (Price 7.69 - 14.39 Lakh)

The KIA Sonet is one of the most acclaimed and popular models from the house of KIA.
The transmission options on the KIA Sonet include both Manual and Automatic gearbox. The Sonet offers a max power of 115 PS.
The KIA Sonet is one of the most popular cars in the SUV segment in India.

Specifications:

Mileage -18.2 - 24.1 km/l
Seating Capacity -5 People
Transmission - Manual, Clutchless Manual (IMT), Automatic (DCT), Automatic (TC).
Size -3995 mm L X 1790 mm W X 1610 mm H
Fuel Tank - 45 litre
Max Power (bhp@rpm) - 113.43bhp@4000rpm.
Safety Rating - 3 star NCAP rating

Key Features of KIA Sonet:

3.HYUNDAI VENUE: (price 7.61 - 12.86 Lakh)

It’s very user-friendly the engines are smooth and refined controls are light and ergonomics are spot on.
The interior is feature packed and rear seat space has also improved over the pre-facelift version.
The Venue might not be the toughest, the most spacious or the comfiest compact SUV, but it does reasonably well in most areas, and that makes it a formidable contender in its space.

Specifications:

Key Features of HYUNDAI VENUE:

4.Maruti Vitara Brezza: (Price 7.99 - 13.96 Lakh)

The new Maruti Suzuki Brezza, a Compact SUV from Maruti Suzuki.
Maruti Suzuki Brezza price starts from ₹ 7.99 Lakh in India. Brezza is available in 9 colours - Sizzling Red, Brave Khaki, Exuberant blue, Magma Grey, Splendid Silver, Pearl Arctic White, Splendid Silver with Midnight Black Roof, Brave Khaki with Arctic White Roof, and Sizziling Red with Midnight Black Roof. Brezza seating capacity is 5 People.

Specifications:

Key Features of HYUNDAI VENUE:

Conclusion:

I would like to suggest Tata Punch to Mr. D.S. Pughazhyendhii because it has very good safety rating and other excellent features than other cars and its value for money product.

Ship work like this
in your own course.