Benchmarking

Aim

 To prepare a report explaining what is benchmarking, compare at least 4 vehicles and provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made. 

Benchmarking

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, best in class.

• The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
• In automotive industry it is used for comparison of  similar products , services and on dimensions performance used to know the availability of the feature and delivery on the basis of customer review.
• It can be operated in different factories and branches or same factory or branches or different competing organization.
• Benchmarking 1 is used for comparing of the price, features and segments, where as Benchmarking 2 is used for comparing the features of individual components.

In case of Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road.

We can suggest him by Compareing 4 vehicles so that he will buy a good car for his family.

Comparison of 4 vehicles are,

Models	Tata Nexon	Hyundai Venue	Maruti Suzuki Ciaz	Maruti Brezza
Engine Type	1.5I Turbocharged Revotorq	1.0 Kappa	K 15 Smart Hybrid	K15B
Seating Capacity	5	5	5	5
Price (in Lakh)	9.30	9.1	9.78	9.47
Mileage (ARAI)	17.57 kmpl	17.5 kmpl	20.04 kmpl	17.03 kmpl
Fuel Type	Petrol	Petrol	Petrol	Petrol
Fuel Tank Capacity (L)	44	45	43	48
Emission Norm Compliance	BS 6	BS 6	BS 6	BS 6
Maximum Power	118.36bhp@5500rpm	82bhp@6000rpm	103.25bhp@6000rpm	103.26bhp@6000rpm
Maximum Torque	170nm@1750-4000rpm	114Nm@4000rpm	138Nm@4400rpm	138nm@4400rpm
Safety	5 Star	4 Star	4 Star	4 Star
Displacement	1199 cc	1197 cc	1462 cc	1462 cc
Length(mm)	3993	3995	4490	3995
Width(mm)	1811	1770	1730	1790
Height(mm)	1606	1617	11485	1640
Boot Space(Litres)	350	295	510	328
Body Type	SUV	SUV	Sedan	SUV

Tata Nexon

Hyundai Venue

Maruti Suzuki Ciaz

Maruti Brezza

Conclusion

 I would like to suggest Maruti Suzuki Ciaz for Mr.D.S.Pughazhyendhii because of good Mileage, boot space, Length of the car , etc.