Benchmarking

Benchmarking is the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.

Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.

Benchmarking is classified into two distinct categories:

• technical
• competitive

Technical Benchmarking

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.

Competitive Benchmarking

Competitive benchmarking compares how well (or poorly) an organization is doing with respect to the leading competition, especially with respect to critically important attributes, functions, or values associated with the organization’s products or services. For example, on a scale of one to four, four being best, how do customers rank your organization’s products or services compared to those of the leading competition? If you cannot obtain hard data, marketing efforts may be misdirected and design efforts misguided.

Benchmark with presently available cars in the market for the following case.

Situation : Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Objective : To Suggest a best suitable car for Mr.D.S.Pughazhyendhii in the Budget Range of 8 to 10 lakh.

Key Factors :

• Seating Capacity 5 as he has 5 family members
• Good Legroom and Comfort as he is having 2 ealderly person in his family.
• Good Performane and Mileage (Good fuel Economy) as he will be using his car to commute to his office
• AS MR. Pughazhyendhii is fond of big cars SUV or Sedan will be best suited for him.
• Safety as MR. Pughazhyendhii has 1 Child and 2 ealderly person in his family.

My suggestions is based on above key factors. which will full fill all needs of Mr. Pughazhyendhii

Maruti Ciaz

Tata Tigor

Honda Amaze

Maruti Suzuki Dzire

Comparision Based on Key Factors

Conclusion :

In My opinion Maruti Ciaz Will be Best Suited for MR. Pughazhyendhii Considering all his basic requirement & his Budget.

• Maruti Ciaz is biggest car in this Budget Segment.
• Maruti Ciaz is having very good legroom and comfort.
• The Mileage, Fuel tank Capacity & Driving Range is best in this Segment.
• This Car have 4 Star (ASEAN NCAP) Safety rating.