Benchmarking

BENCHMARKING

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.

There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

Step-by-Step Benchmarking

Benchmarking is a simple, but detailed, five-step process:

• Choose a product, service, or internal department to benchmark
• Determine which best-in-class companies you should benchmark against – which organizations you’ll compare your business to
• Gather information on their internal performance, or metrics
• Compare the data from both organizations to identify gaps in your company’s performance
• Adopt the processes and policies in place within the best-in-class performers
• Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.

Key Benefits

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

• Improving employee understanding of cost structures and internal processes
• Encouraging team-building and cooperation in the interests of becoming more competitive
• Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.

REQUIREMENTS-

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

I would like to suggest 4 cars for Mr D.S. Pughazhyendhii as per his requirements which is given below.

1. TATA NEXON

Tata Nexon Key Specifications

Price ₹ 7.69 - 14.18 Lakh

Fuel Type Petrol, Diesel

seating Capacity 5 People

Safety Rating 5 Star (Global NCAP)

Warranty 2 Years or 75000 km

Transmission Manual, Automatic (AMT)

Size 3993 mm L X 1811 mm W X 1606 mm H

Fuel Tank 44 litre

Ground Clearance (mm) 209 mm

ARAI Mileage 22.07 kmpl

City Mileage 18.5 kmpl

Fuel Type Diesel Engine

Displacement (cc) 1497

No. of cylinder 4

Max power(bhp@rpm) 108.49bhp@4000rpm

Max Torque (nm@rpm) 260nm@1500-2750rpm

Key Features of Tata Nexon

Power Steering

Power Windows Front

Anti Lock Braking System

Air Conditioner

Driver Airbag

Passenger Airbag

Automatic Climate Control

Alloy Wheels

Multi-function Steering Wheel

2. TOYOTA GLANZA

Toyota Glanza Key Specifications

Price ₹ 6.59 - 9.99 Lakh

Fuel Type Petrol, CNG

Seating Capacity 5 People

Safety Rating Not Tested

Warranty 3 Years or 100000 km

Transmission Manual, Automatic (AMT)

Size 3990 mm L X 1745 mm W X 1500 mm H

Fuel Tank 37L, 55L

ARAI Mileage 22.94 kmpl

City Mileage 16.94 kmpl

Displacement (cc) 1197

No. of cylinder 4

Max Power (bhp@rpm) 88.50bhp@6000rpm

Max Torque (nm@rpm) 113nm@4400rpm

Boot Space (Litres) 318

Type Hatchback

Key Features of Toyota Glanza

Power Steering

Power Windows Fron

Anti Lock Braking System

Air Conditioner

Driver Airbag

Passenger Airbag

Automatic Climate Control

Fog Lights – Front

Alloy Wheels

3. KIA SONET

Kia Sonet Key Specifications

Price ₹ 7.49 - 13.99 Lakh

Fuel Type Petrol, Diesel

Seating Capacity 5 People

Safety Rating Not Tested

Warranty 3 Years (Unlimited KMs)

Engine Size 1197 cc, 1493 cc, 998 cc

Transmission Manual, Clutchless Manual (IMT), Automatic (DCT), Automatic (TC)

Fuel Tank 45 litre

ARAI Mileage 18kmpl

Displacement (cc) 1493

No. of cylinder 4

Max Power (bhp@rpm) 113.43bhp@4000rpm

Max Torque (nm@rpm) 250nm@1500 2750rpm

Boot Space (Litres) 392

Fuel Tank Capacity 45.0

Body Type SUV

Key Features of Kia Sonet

Power Steering

Power Windows Front

Anti Lock Braking System

Air Conditioner

Driver Airbag

Passenger Airbag

Automatic Climate Control

Fog Lights – Front

Alloy Wheels

4. MAHINDRA XUV 300

Mahindra XUV300 Key Specifications

Price ₹ 8.41 - 14.07 Lakh

Safety Rating 5 Star (Global NCAP)

Warranty 3 Years (Unlimited KMs)

Transmission Manual, Automatic (AMT)

Size 3995 mm L X 1821 mm W X 1627 mm H

Fuel Tank 42 litre

Ground Clearance (mm) 180 mm

ARAI Mileage 20.0 kmpl

City Mileage 20.0 kmpl

Fuel Type Diesel

Engine Displacement (cc) 1497

No. of cylinder 4

Max Power (bhp@rpm) 115.05bhp@3750rpm

Max Torque (nm@rpm) 300Nm@1500-2500rpm

Seating Capacity 5

TransmissionType Automatic

Fuel Tank Capacity 42.0

Body Type SUV

Key Features of Mahindra XUV300

Power Steering

Power Windows Front

Anti Lock Braking System

Air Conditioner

Driver Airbag

Passenger Airbag

Fog Lights – Front

Alloy Wheels

Multi-function Steering Wheel

• Comparison-

SPECIFICATIONS	CARS NAME
	Tata Nexon	Toyota Glanza	Kia Sonet	Mahindra XUV 300
ARAI Mileage	22.07 kmpl	22.94 kmpl	18.4kmpl	20kmpl
City Mileage	18.5kmpl	16.94kmpl	15kmpl	20kmpl
Displacement(cc)	1497	1197	1493	1497
No. of cylinder	4	4	4	4
Max Power (bhp@rpm)	108.49bhp@4000rpm	88.50bhp@6000rpm	113.43bhp@4000rpm	115.05bhp@3750rpm
Max Torque (nm@rpm)	260nm@1500-2750rpm	113nm@4400rpm	250nm@1500 2750rpm	300Nm@1500-2500rpm
Seating Capacity	5	5	5	5
Transmission Type	Manual, Automatic (AMT)	Manual, Automatic (AMT)	Manual, Clutchless Manual (IMT), Automatic (DCT), Automatic (TC)	Automatic
Fuel Tank Capacity	44 Litre	37-55 Litre	45 Litre	42Litre
Body Type	SUV	Hatchback	SUV	SUV
Power Steering	Yes	Yes	Yes	Yes
Anti Lock Braking System	Yes	Yes	Yes	Yes
Air bags	Yes	Yes	Yes	Yes
Alloy Wheels	Yes	Yes	Yes	Yes
Emission Norm Compliance	BS VI	BS VI	BS VI	BS VI

• Conclusion-

I would like to suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features. It is 5 seater car which will be comfortable for Mr Pughazyandhii. It looks classy with its sunroof. And as being an Indian I would like to prefer this car.