Benchmarking

HYUNDAI VENUE

USP of VENUE Mileage of 18 kmpl Diamond cut alloy wheels Ground clearance of 190 mm Blue link connectivity PROS - Arkamys sound system Good headroom 4 different type of transmission Turbo petrol engine cons - Low boot space NVH level is a bit high no engine insulation PRICE - price of s variant falls between 9-10 lakhs

Hyundai venue is a 5 seater suv available in a price range of Rs 7.53- 12.72 lakhs , it is available in 16 variants,3 engine options and 4 different type of transmission every venue is BS-6 complaint . It has scored a 4 star rating in global NCAP crash test which makes it one of the most safest vehicle in its segment . it uses a 998 cc turbocharged petrol engine which produces a maximum power of 115bhp@6000 rpm .

SUZUKI VITARA BREZZA

USP OF BREZZA High reliability full led projector headlamps flat bottom steering wheels sun roof available PROS - mileage of 20.5 kmpl cruise control available ambient lights 360 degree camera paddle shifters keyless entry smart hybrid CONS - in adequate self centering action of steering wheel low power compared to other competetors build quality could have been better ,too much hard plastics

Maruti Brezza is a 5 seater compact suv available in a price range of 7.99- 13.96 lakh . It has a manual and an automatic torqe converter transmission . It is available in 6 different variants and two different engine options

NISSAN MAGNITE

USP OF NISSAN MAGNITE

• Air purifier
• wireless phone charger
• led fog lamps
• rear Ac vents

pros - Gets automatic transmission under 10 lakhs class leading ground clearance Base variant get lots of features Cons - Stiff and basic ride quality Gear shifts are not smooth poor after sales support

Nissan magnite is a 5 seater suv available in a price range of 5-10 lakhs . It is available in 23variants .It is having a 999 cc engine and has two transmission options .

HONDA WRV

USP of honda WRV

• panoramic sunroof
• refined engine perfomance
• low maintainance cost

pros -

• 188 mm ground clearance
• interior quality is good less hard plastics
• mileage 18 kmpl

cons -

• engine power is only 98 bhp
• transmission is clumsy and slow
• no 360 degree camera

Honda wrv is a mid size suv falling in a price range of 7 - 10 lakhs . it has a 1200 cc engine that produces 98 bhp it has two different type of transmission and two different engine options

Final verdict - since mr Pughazhyendhii drives daily and has monthly coverage of atleast 1500 kms out of the three brezza is the best option for him i have came to a conclusion by considering the following facts

• Best cabin space among all
• least maintainance cost
• class leading mileage
• easy maneuverability
• wide range of service netwrok

BENCHMARKING

Bench marking in the automobile industry involves a structured comparison between similar products services or processes on some dimensions of perfomance .

The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.