Benchmarking

BENCH MARKING:

Benchmarking is a process of comparing the products , services, features and processes of there competitor its typically measured are quality, time and cost. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations.Benchmarking can also help organizations identify areas, systems or processes for improvements either incremental improvements or dramatic improvements. There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.

REQUIREMENT:

1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

TATA NEXON:

The Nexon one of the most talked about urban SUVs in the market, the spacious cabin and comfortable rear seats made it the ideal pick for the family. But the competition with its modern features and attention to finer details had the heavier chunk of buyers.
The price of Tata Nexon starts at Rs. 7.69 Lakh and goes upto Rs. 14.81Lakh. Tata Nexon is offered in 66 variants 1199 to 1497 cc engine options and 2 transmission options - the base model of Nexon is XE and the top variant Tata Nexon XZA Plus P Dark Edition AMT Diesel which comes at a price tag of Rs. 14.81Lakh.

On Road price(Banalore):7.69 Lakh

Safety:
In terms of safety, the Nexon has proved to be the second most secure car in the segment with an NCAP rating of 5 stars. It gets dual airbags, ABS with EBD, ISOFIX child seat anchors, ESP and reverse parking sensors and camera.

Pros

• Upmarket looks - Exciting and impactful design, proper no-nonsense SUV stance
• G-NCAP safety - A five-star NCAP safety rating ensure buyers get a very safe car
• Performance - The powertrains offer a satisfying mid/top-end grunt for most situations
• Spacious cabin - Despite the compact footprint, it is roomier than segment rivals
• Sorted ride/handling - Nicely tuned suspension offers apt damping at most speeds

Cons

• Engine refinement is lacking

MARUTI BALENO:

Maruti Baleno price starts at ₹ 7.83 Lakh and goes upto ₹ 11.63 Lakh (Avg. ex-showroom). Baleno comes in 9 variants. Baleno top model price in petrol is ₹ 9.60 Lakh. Baleno is a Hatchback, offered with a choice of 1197 cc Petrol and 1197 cc CNG engine options. The Baleno on road price in Bangalore for 1197 cc Petrol engine ranges between Whereas the price of Baleno automatic version starts from ₹ 7.83Lakh.

Pros

• Spacious cabin - Long hours of commuting possible, rear seating for three adults
• Loaded with features - This large/spacious hatchback gets plenty of modern equipment
• Peppy engine - Acceleration is brisk, refined engine revs cleanly up to 6000rpm
• Improved ride - Although still on the firm side, it is way plusher than before
• Maruti service - Wide network of sales/service/spares, excellent resale value

Cons

• AMT is good but not as sophisticated as CVT/DCT
• Boot loading lip is very high
• Not a sporty car to drive

RENAULT KIGER:

The Renault Kiger is one of the most popular cars in the SUV segment in India. Renault Kiger have 20 variants ranging from Rs. 6.00 Lakh to Rs. 10.62 Lakh. Under the hood, Kiger is powered by a 3 cylinder, 999 cc, 1.0 L turbocharged Petrol Engine.

Pros

• Sprightly performance - Capable powertrains offer adequate grunt for most situations
• Safety - Four-star rating for adult occupant protection in the GNCAP safety tests
• Easy manoeuvrability - Good all-round visibility, light steering, and compact footprint
• Interior space

Cons

• Rear seating - Having three adults occupying the rear bench can be a tight affair
• Tall boot - Baggage needs to be lifted higher to clear the boot's high loading lip
• Cost cutting - Hard/scratchy plastics, quality is not as per segment standards

NISSAN MAGNITE:

Nissan Magnite price starts at ₹ 7.18 Lakh and goes upto ₹ 13.01 Lakh (on-road Bangalore). Magnite comes in 19 variants. Magnite top model price in petrol is ₹ 13.01 Lakh. Whereas the price of Magnite automatic version starts from ₹ 11.63 Lakh.

Pros

• Modern design - Unique styling of the Magnite allows it to stand out in the crowd
• Spacious cabin - Feels airy, large seats, enough space for three occupants at the rear
• Potent powertrain options - The drivetrains offer adequately peppy/smooth performance

Cons

• Slow steering - Is on the heavier side, slow to respond to inputs, not much feel
• High-speed ride - At higher speeds, the suspension gets noisy/crashy over deeper ruts
• After-sales network - Limited service framework that's not at par with most rivals

Conclusion:

After benchmarking the four above cars I would suggest Tata Nexon as the best fit for Mr. Pughazhyendhii. Even though Tata Nexon falls behind Maruti Baleno in terms of mileage and unavailability of Automatic Transmission at the given price range, but still Tata Nexon Edges past all of the other cars due to its world class safety features as it is more spacious and sportier to drive then rest of the cars and on top of that being a mini-SUV also satisfies Mr. Pughazhyendhii fondness of big cars.