Benchmarking

BENCHMARKING

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT

• His family has five members, so more than five seats will be required.
• He is fond of big cars, so an SUV will be preferred.
• He lives in a densely populated city, drives to work, and visits his hometown 500 kilometres away once a month, so diesel should be preferred for good mileage.
• His budget falls between 8 to 10 lakhs on road.

Mahindra XUV 300 is best when compared with other 3.

Reasons

• Riding experience is good and service and maintainance cost are economical as compare to any other suv.
• Average in city 17-18km/l and in highway 20km/l.
• Black/aquamarine colour is best.
• In this range xuv300 is best choice.
• Safety purpose it is good. Service cost - 5000 to 10000.
• Three mode - sport and comfort is best.

Conclusion

• I would suggest Mahindra SUV 300 for Mr.D.S.Pughazhyendhii because of the Five star G-NCAP Safety and it has more power (BHP),BS6 Complaint and spacious cabin compared to others.
• Over all it has good performance.