Benchmarking
Aim :- To prepare a report explaining what is benchmarking, compare at least 4 vehicles and provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.
Benchmarking
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, best in class. The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
In automotive industry it is used for comparison of similar products , services and on dimensions performance. Used to know the availability of the feature and delivery on the basis of customer review.It can be operated in different factories and branches or same factory or branches or different competing organization.Benchmarking 1 is used for comparing of the price, features and segments, where as Benchmarking 2 is used for comparing the features of individual components.
In case of Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road.
We can suggest him by Compareing 4 vehicles so that he will buy a good car for his family.
Comparison of 4 vehicles are,
| Models | Tata Nexon | Hyundai Venue | Maruti Suzuki Ciaz | Maruti Brezza |
| Engine Type | 1.5I Turbocharged Revotorq | 1.0 Kappa | K 15 Smart Hybrid | K15B |
| Seating Capacity | 5 | 5 | 5 | 5 |
| Price (in Lakh) | 9.30 | 9.1 | 9.78 | 9.47 |
| Mileage (ARAI) | 17.57 kmpl | 17.5 kmpl | 20.04 kmpl | 17.03 kmpl |
| Fuel Type | Petrol | Petrol | Petrol | Petrol |
| Fuel Tank Capacity (L) | 44 | 45 | 43 | 48 |
| Emission Norm Compliance |
BS 6 |
BS 6 | BS 6 | BS 6 |
| Maximum Power | 118.36bhp@5500rpm | 82bhp@6000rpm | 103.25bhp@6000rpm | 103.26bhp@6000rpm |
| Maximum Torque | 170nm@1750-4000rpm | 114Nm@4000rpm | 138Nm@4400rpm | 138nm@4400rpm |
| Safety | 5 Star | 4 Star | 4 Star | 4 Star |
| Displacement | 1199 cc | 1197 cc | 1462 cc | 1462 cc |
| Length(mm) | 3993 | 3995 | 4490 | 3995 |
| Width(mm) | 1811 | 1770 | 1730 | 1790 |
| Height(mm) | 1606 | 1617 | 11485 | 1640 |
| Boot Space(Litres) | 350 | 295 | 510 | 328 |
| Body Type | SUV | SUV | Sedan | SUV |
Tata Nexon
Hyundai Venue
Maruti Suzuki Ciaz
Maruti Brezza
Conclusion :-
I would like to suggest Maruti Suzuki Ciaz for Mr.D.S.Pughazhyendhii because of good Mileage, boot space, Length of the car , etc.