Bench marking:

Bench marking is refers to the process of comparing one company's performance against that of other companies in the same industry. This can be done in terms of financial measures such as profitability or return on investment, or non-financial measures such as customer satisfaction levels. The aim is to identify areas where the company can improve its performance.

One way that automobile companies strive to produce the best vehicles possible is through bench marking. This process involves studying and comparing the design, performance, and quality of other companies' products in order to learn from their successes and improve upon their weaknesses. In order to accurately benchmark, it is important to consider a wide variety of factors, including both objective measures like fuel economy and subjective measures like customer satisfaction. By constantly striving to improve their vehicles through bench marking, automobile companies can hope to produce the best possible products for their customers.

Problem Statement:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Solution:

Considering all of Mr. D.S. Pughazhyendhii ’s requirements and conditions some common features of all the cars suggested to him would be:

1. Vehicle Type: - Compact SUV/ Hatchback - since it is easy handling in bangalore traffic
2. Seating Capacity: - 5-Seater
3. Mileage: - Above 15 kmpl - since he is daily user
4. Boot space: High - since travel to hometown once a month

Below are the list of cars that would most suitable for Mr. Pughazhyendhii :

Here i am going to do bench marking for

1. TATA NEXON

2 MAHINDRA SUV

3 NISSAN MAGNNITE

4 KIA SONET

below listed of each vehicle overview

1.Tata Nexon

Price: The Nexon is now priced between Rs 7.70 lakh and Rs 14.18 lakh (ex-showroom).

Variants: It is offered in eight broad trims: XE, XM, XM (S), XM+ (S), XZ+, XZ+ (HS), XZ+ (L) and XZ+ (P). The Dark Edition is offered on trims starting from XZ+, while the Kaziranga Edition and the new ‘Jet’ Edition are available on the top-spec XZA+ (P) trim.

Seating Capacity: Tata Nexon is a five-seater subcompact SUV.

Engine and Transmission: The subcompact SUV is available with two engines: a 1.2-litre, three-cylinder, turbo-petrol engine (producing 120PS and 170Nm) and a 1.5-litre, four-cylinder, turbodiesel engine (110PS and 260Nm). Both engines are mated to either a six-speed manual transmission or a six-speed automatic transmission.

Features: The Nexon comes with functionalities such as a seven-inch touchscreen infotainment system with Android Auto and Apple CarPlay, digital instrument cluster, voice commands, a cooled glovebox, auto AC with rear vents, cruise control and rain-sensing wipers. The top trims also get ventilated front seats, auto-dimming IRVM, an eight-speaker sound system and air purifier with air quality display.

Safety: The safety kit includes dual front airbags, ABS with EBD, rear parking sensors, a rear-view camera, electronic stability program (ESP), tyre pressure monitoring system (TPMS) and ISOFIX child-seat anchors.

2.Mahindra XUV300

Price: It costs between Rs 8.41 lakh and 14.07 lakh (ex-showroom).

Variants: Mahindra offers it in four trims: W4, W6, W8 and W8(O). The TurboSport version is offered on all trims except the base-spec W4.

Seating Capacity: The XUV300 is a five-seater sub-four-metre SUV.

Boot Space: The boot capacity of the SUV is 259 litres.

Engine and Transmission: The XUV300 comes with three engine choices: a 1.2-litre turbo-petrol unit (making 110PS and 200Nm), 1.5-litre diesel engine (117PS and 300Nm) and a new 1.2-litre TGDI turbo-petrol engine (130PS and 230Nm or up to 250Nm on overboost). All engines are mated to a six-speed manual, while the diesel engine and the turbo-petrol also get a six-speed AMT option.

Features: It comes decked up with amenities such as a seven-inch touchscreen infotainment system with Android Auto and Apple CarPlay, a single-pane sunroof and cruise control. Other functionalities like auto AC and connected car tech are also offered.

Safety: On the safety front, it includes up to seven airbags, ABS with EBD, all-wheel disc brakes, corner braking control, rain-sensing wipers and front and rear parking sensors.

3.Nissan Magnite

Price: Nissan Magnite costs between Rs 5.97 lakh and Rs 10.79 lakh (ex-showroom Delhi).

Variants: Magnite is offered in six trims: XE, XL, XV Executive, XV, XV Premium and XV Premium (O). The Red Edition is sold with three variants - XV MT, XV Turbo MT and XV Turbo CVT.

Seating Capacity: It is a five-seater subcompact SUV.

Engine and Transmission: Nissan offers the choice of two petrol engines with the Magnite: a naturally aspirated 1-litre (making 72PS and 96Nm) and a 1-litre turbo-petrol (100PS and up to 160Nm). A five-speed manual is available as standard, while the turbo unit gets the choice of a CVT (with torque output revised to 152Nm) as well.

Features: The Magnite comes with an eight-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a seven-inch digital instrument cluster, 16-inch dual-tone alloys, LED headlights with LED DRLs, and auto air conditioning with rear vents.

The Tech Pack, which is available with the XV and XV Premium trims, adds features like a wireless phone charger, air purifier, JBL speakers, ambient lighting and puddle lamps.

Safety: Passenger safety is ensured by dual front airbags, a 360-degree camera, hill-start assist and electronic stability control.

4.Kia Sonet

Price: The Kia Sonet has a price range between Rs 7.49 lakh and Rs 13.99 lakh (ex-showroom).

Variants: It can be had in six broad variants: HTE, HTK, HTK+, HTX, HTX+ and GTX+. An Anniversary Edition is also offered on the HTX trim. The new X Line trim has been introduced based on the top-spec GTX+ variant.

Seating Capacity: It comes with a five-seater layout.

Boot Space: it offers a boot capacity of 392 litres.

Engine and Transmission: Kia has given Sonet the following engine options: a 1-litre turbo-petrol engine (making 120PS and 172Nm), a 1.2-litre petrol engine (83PS and 115Nm) and a 1.5-litre diesel (100PS and 240Nm for MT, 115PS and 250Nm for AT).

The turbo-petrol engine is paired with a six-speed iMT and an optional seven-speed DCT, a five-speed manual is offered for the naturally aspirated petrol engine and the diesel unit is mated to either a six-speed manual and a six-speed automatic.

Here are the claimed fuel efficiency figures for the Sonet:

• 1.2-litre petrol MT: 18.4kmpl

• 1-litre turbo-petrol iMT: 18.2kmpl

• 1-litre turbo-petrol DCT: 18.3kmpl

• 1.5-litre diesel MT: 24.1kmpl

• 1.5-litre diesel AT: 19kmpl

Features: Features onboard the Sonet include a single-pane sunroof, wireless phone charger, auto AC with rear AC vents, and connected car technology. It also gets a 10.25-inch touchscreen infotainment system with Android Auto and Apple CarPlay, ventilated front seats and an air purifier.

Safety: In terms of safety, it gets up to six airbags, ABS with EBD, electronic stability control (ESC) and vehicle stability management (VSM). Four airbags and a tyre pressure monitoring system (TPMS) are now a part of standard safety equipment.

Comparision of features that require for Mr. D.S. Pughazhyendhii

Engine & Transmission

Winner : KIA Sonet

Runner: TATA Nexon

capacity:

Winner : KIA Sonet

runner: Tata Nexon

Safty:

winner: TATA Nexon

Runner: Mahindra XUV

Prize:

Winner : TATA Nexon

Runner: Mahindra XUV

Conclusion:

On Comparing all the above cars such as Tata Nexon, Mahindra XUV, Nissan Magnite and KIA Sonet I highly recommed Tata Nexon as it has 5 star rating. It has greater mileage and it will be be suited for Mr. Pugalendhi as he will be using the car for long driving and in city as well. It also has high spacious interior as there are 5 members in their family. The Boot space provided in Tata Nexon is really impressive and also it will be very useful for Mr. Pugalendhi and his family as that boot capacity will come handy to load enough luggages when travelling to Native.

Overall, Tata Nexon is the right suitable car for Mr. D.S. Pughazhyendhii under 10lakhs.

TATA NEXON (HIGHLY RECOMMENDED)