Benchmarking

Benchmarking :

Definition

Benchmarking is the process of comparion of a product to competitor's product. the product is reverse engineered in some cases and studied upon in detail about every aspect on the basis of cost of manufacturing to the review of the end user of the product.

Case Study

Subject - Mr. D.S. Pughazhyendhii

City - Bangalore

Requirement - A car within the budget of 8-10 lakhs.

Number of paasengers - 4+1

Usage - Daily,69,0000 office commute & monthly once round trip of 1000 km's

Understanding of the basic criteria :

• The vehicle will be used in a heavy traffic zone and parking will be a major concern.
• Occupants will be 5 during the monthly road trip.
• The person has a liking for a bigger vehicle (SUV).

Decrypting the criteria :

• Based on the personal interest and the budget exposure a crossover/ compact SUV is preferrable.
• Automatic gearbox is a added convenience.
• Diesel engine can be preferred as vehicle will be used daily and a mandatory monthy trip.

Justification for the body style:

• Due to daily city usage a better ground clearance is preferred due to speed breakers etc.
• Ingress and engress has to be considered for the person's parents.
• For the monthly trip one way distance is 500 km's hence the body will be better suited for driving and passenger comfort.

Vehicles preferred :

• Tata Nexon ( Petrol & Diesel)
• Maruti Suzuki Brezzza (Petrol)
• Mahindra XUV 300
• Hyundai Venue (Petrol)

Note: All the above cars mentioned are discussed based upon Ex-showroom price.

1. Tata Nexon Petrol

Variants - XE (Manual), XM (Manual), XMA (Automatic)

Variant	Price
XE	7,69,000/-
XM	8,69,000/-
XMA	9,34,000/-

Engine specification - 1.2 litre turbocharged Revotron BS6 compliant, Engine Power - 118 BHP Torque - 170 Nm

Engine specification for mentioned variants are same only the automatic variant has a AMT (Automatic Manual Transmission).

The variants are similar from the exterior except for the wheel covers,antenna and other accessory add on's.

2. Maruti Suzuki Brezza

Variants - LXI (Manual), VXI (Manual)

Engine specification - 1.5 litre K15C (Mild Hybrid) BS6 compliant, Engine Power - 101 BHP Torque - 136.8 Nm

Variant	Price
LXI	7,99,000/-
VXI	9,46,000/-

LXI features

VXI features

Electronic Stability program Hill hold assist Dual front airbags Rear parking sensors ISOFIX child seat mounts Manually adjustable day/night mirror Central locking Electrically adjustable wing mirrors Driver’ side auto up/down window Rear AC vents Keyless entry Tilt steering 12V power socket Steel wheels Halogen projector headlamps Integrated roof-mounted spoiler Shark fin antenna All-black interiors

Rear defogger 7-inch SmartPlay Studio touchscreen infotainment system Android Auto and Apple CarPlay Steering-mounted controls USB and Bluetooth Four speakers Height adjustable driver’s seat Adjustable rear seat headrests Electrically foldable wing mirrors

3. Mahindra XUV 300

Variants - W4 (Manual), W6 (Manual), W4 Diesel (Manual)

Engine specification - 1.2 litre Turbo Petrol & 1.5 litre Turbo Diesel BS6 compliant, Engine Power - 109 BHP (Petrol) & 115 BHP (Diesel) Torque - 200 Nm ( Petrol) & 300 Nm (Diesel)

Variant	Price
W4	8,41,500/-
W6	10,00,000/-
W4 DIESEL	9,60,300/-

W4 features	W6 features
All wheel disc brakes Power window	All wheel disc brakes Power window Infotainment system with bluetooth Steering mounted controls

4. Hyundai Venue

Variants - W4 (Manual), W6 (Manual), W4 Diesel (Manual)

Engine specification - 1.2 Kappa MPi Petrol 5-Speed Manual BS6 compliant, Engine Power - 82 BHP Torque - 114 Nm ( Petrol)

Variant	Price
S	10,50,000

All the above mentioned vehicles have been shortlisted but only on stretching the budget to pay for the on road price is viable.

The vehicles were shortlisted on the basis of given criteria and considering the ingress and engress convenience.

Minor trade offs like power windows and other creature comforts are not available in the base variants.

Each vehicle has it's own pro's and con's.

The crossover/ compact SUV body is chosen and recommended based on criteria.