Benchmarking
Benchmarking which means to evaluate something by comparison with a standard.
In Automobile Industry, Benchmarking is the process of comparing the features of the same product of different companies in order to release a best product for the consumers.
Benefits of Benchmarking:-
1) Improves learning methodology
2) Enhance work quality
3) Helps to overcome weaknesses
4) Improve works efficiency
5) Gain Consumers satisfaction
Types Of Benchmarking:-
1) INTERNAL BENCHMARKING: It refers to a comparison of a product features within a company from its PARENT product.
2) EXTERNAL BENCHMARKING: It refers to a comparison of a product features/process with our competitors & to implement it.
CASE:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
FOLLOWING ARE THE KEY POINTS FROM THE CASE:
1) CROWDED CITY
2) 5 MEMBERS INCLUDING A CHILD
3) TRAVEL 500KM ONCE A MONTH
4) DAILY TRAVELLING TO OFFICE
5) BUDGET IS 8 TO 10 LAKHS ON ROAD
6) FOND OF BIG CARS
Based on above key points following are the list of 4 cars with their features:-
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| CAR | RENAULT KIGER | MARUTI BREZZA | TATA PUNCH | NISSAN MAGNITE |
| PRICE (on road) | Rs.7,22,783 | Rs.9,57,534 | Rs.7,27,957 | Rs.7,16,482 |
| Petrol Mileage (ARAI) | 18.24 kmpl | 19.8 kmpl | 18.82 kmpl | 17.7 kmpl |
| Petrol Highway Mileage | 17 kmpl | 22.67 kmpl | 15.89 kmpl | 18.34 kmpl |
| Wheel Base | 2400 | 2500 | 2445 | 2500 |
| Ground Clearance | 205 | 198 | 187 | 205 |
| Airbags | 4 | 6 | 2 | 2 |
Based on the above specification, I suggest MARUTI BREZZA which have good mileage & 6 Airbags as a safety measure.