Benchmarking

What is Benchmarking?

Benchmarking is defined as the process of comparing and measuring different businesses’ activities and performances. It’s a great way to evaluate performance, determine industry best practices, and identify opportunities for improvement.

Studying other companies that may have superior performance will give us insight into their activities, processes, goals, and metrics. By comparing our findings to competitor brands’ performance, we can set realistic goals and create a plan to achieve them.

Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.

In-Vehicle Development process benchmarking is done in steps called:

• Benchmarking 1
• Benchmarking 2

Benchmarking 1 involves product-level comparison and analysis of vehicle safety, comfort, engine, and performance.

Benchmarking 2 involves part-level comparison focusing on specific BIW components like Hood, Fender, Sunroof, etc, and analysis of various properties of material type, Thickness, No. of parts, and overall weight.

Let us summarize the requirements of Mr.D.S. Pughazhyendhii.

1. His family comprises five members including his wife, 5year old kid, his father & mother.
2. He visits his native place Madurai which is 500 km away from Bangalore once a month
3. He lives in Bangalore city which is highly crowded and commutes to his office daily
4. The budget is between 8 to 10 lacs on-road price.
5. He also is fond of big cars

• According to the above data, Mr.D.S. Pughazhyendhii's requirements for a car has:-

1. He needs at least 5 seater car.
2. The car has good long-drive performance and good mileage
3. It has good boot space for luggage
4. Cars have long bodies as he is fond of big cars, also use for office commute.
5. It should have good ground clearance
6. D.S. Pughazhyendhii lives in Bangalore and which is one of the most crowded places in India so, cars should have automatic gear transmission type.

So, for Mr.D.S. Pughazhyendhii's car, I am suggesting a sedan body type is a good fit for him for daily office commute and a single trip to Madurai in a month.

Here is a comparison of 4 different sedans:-

1. Tata Tigor 2. Maruti Ciaz

3. Honda Amaze 4. Hyundai Aura

1. Tata Tigor

The price of Tata Tigor starts at Rs. 6.00 Lakh and goes up to Rs. 8.84 Lakh. The Tata Tigor has 1 Petrol Engine and 1 CNG Engine available. The Petrol engine is 1199 cc while the CNG engine is 1199 cc. It is available with Manual & Automatic transmissions. Depending upon the variant and fuel type the Tigor has a mileage of. The Tigor is a 5 seater 3 cylinder car and has a length of 3993, a width of 1677, and a wheelbase of 2450, Tata Tiago has been awarded a 4-star NCAP safety rating.

Key Specification of Tata Tigor