Benchmarking
Benchmarking:
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmarking can also help organizations identify areas, systems, or processes for improvements, either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.
Problem:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
Solution:
Based on Pughazhyendhii's requirements we should consider the below following considerations,
Considerations:
- 5 seater
- SUV
- Safety
- Comfort
- Mileage
- Price
By considering these features,
1.TATA NEXON (XE):
- Price:
FRONT VIEW:
REAR VIEW:
DASHBOARD & FRONT LEG-ROOM:
- KEY SPECIFICATIONS & FEATURES :
- SAFETY:
2.MARUTI SUZUKI BREZZA (LXI):
- Price:
FRONT VIEW:
REAR VIEW:
DASHBOARD & FRONT LEG-ROOM:
- KEY SPECIFICATIONS & FEATURES :
- SAFETY:
3.NISSAN MAGNITE (XV):
- PRICE:
FRONT VIEW:
REAR VIEW:
DASHBOARD & FRONT LEG-ROOM:
- KEY SPECIFICATIONS & FEATURES :
SAFETY:
4.TATA PUNCH (ACCOMPLISHED DAZZLE):
- PRICE:
FRONT VIEW:
REAR VIEW:
DASHBOARD & FRONT LEG-ROOM:
- KEY SPECIFICATIONS & FEATURES :
- SAFETY:
4.KIA SONET (1.2 HTE):
- PRICE:
FRONT VIEW:
REAR VIEW:
DASHBOARD & FRONT LEG-ROOM:
- KEY SPECIFICATIONS & FEATURES :
- SAFETY:
CONCLUSION:
By comparing the above all vehicles in terms of PRICE,MILEAGE,COMFORT,BODY TYPE, I suggest both TATA NEXON and MARUTI SUZUKI BREZZA. Both these cars are good in comfort and seems to be big cars as they are SUV's.Hence Mr. D.S. Pughazhyendhii has children and family I suggest him to take more care over safety. Coming to safety TATA NEXON is a 5 star rated car in SUV's segment.While comparing mileage TATA NEXON is lower than MARUTI SUZUKI BREZZA. But safety is more important than price and mileage. As well as TATA NEXON has a good comfort in driving and seating.
So I personally recommend Mr. D.S. Pughazhyendhii to take TATA NEXON which satisfies all his terms & conditions. And also he is fond of big cars and this car seems to be huge.