Benchmarking

Benchmarking-

In vehicle development process, Benchmarking is the first and the most significant process in a pre design & development stage.
Benchmarking is the process of structural comparison of a company’s product features, performance & services against the similar product & services offered by the rivals which are considered to be the best in the industry.

The basic objective of benchmarking is to study of existing product & recognize the opportunities for improvement. It is about how we can implement the plus points offered by the competitors on our own product. Also we have to do carry over study (Carrying the positive features of a parent generation to the present generation.)

• Benchmarking 1 is used for comparing of the price, features and segments
• Benchmarking 2 is used for comparing the features of individual components.

In order to benchmark anything, one needs to have quantitative data available to study. After breaking down the internal processes to calculate performance metrics because only quantifiable information can be accurately compared.

After all the analysis & considerations, if there is any room for improvement that might result in tweaking a product’s features to match closely with what the competitor has to offer, or changing the scope of services you offer, or to enable more personalized communications with customers by installing a new customer relationship management (CRM) system.

There are 2 types of Benchmarking

1. Internal Benchmarking
2. External Benchmarking

They are further classified –

1. Process Benchmarking
2. Performance Benchmarking
3. Strategic Benchmarking

Requirements of Mr . D.S. Pughazhyendhii - fond of big cars

• Family comprises five members (Age Range 5 – 60 year old)
• Lives in Bangalore - a highly crowded city
• He will use his car to commute to his office
• Visits Madurai which is 500kms away from Bangalore once a month
• Budget falls between 8 to 10 lakhs on road

	Toyota Urban Cruiser	Renault Kiger RXT AMT	TATA Nexon	Mahindra XUV300
Engine and Transmission
On Road Price (Bangalore)	Rs.10,88,717	Rs.9,67,421	Rs.10,92,916	Rs.11,63,029
Engine Type	k-series1.5L	1.0L ENERGY	1.5L Turbocharged Revotorq Engine	1.5L Turbo Diesel
Displacement (cc)	1462	999cc	1497cc	1497cc
Max Power	103.26bhp @ 6000rpm	71.01bhp @ 6250rpm	108.49bhp @ 4000rpm	115bhp @ 3750rpm
Max Torque	138Nm @ 4400rpm	96Nm @ 3500rpm	260nm @ 1500-2750rpm	300Nm @1500-2500rpm
Gear Box	4 Speed	5-Speed	6-Speed	6 Speed
Turbo Charger	N	N	Y	Y
Fuel & Performance
Fuel Type	Petrol	Petrol	Diesel	Diesel
Fuel Supply System		Multi Point Fuel Injection		CRDi
ARAI Mileage	18.76 Km/L	19.03 Km/L	22.07 Km/L	20 Km/L
Fuel Tank Capacity (Litres)	48.0	40.0	44.0	42.0
Dimensions & Capacity
Length (mm)	3995	3991	3993	3995
Width (mm)	1790	1750	1811	1821
Height (mm)	1640	1605	1606	1627
Boot Space (Litres)	328	405	350	259
Seating Capacity	5	5	5	5
Wheel Base (mm)	2500	2500	2498	2600
Ground Clearance (mm)	198	205	209	180
Key Features
	●Power Steering ●Power Window Front & Rear ●Anti Lock Braking System ●Air Conditioner ●Driver Airbag ●Passenger Airbag ●Automatic Climate Control ●Fog Lights - Front ●Alloy Wheels	●Power Steering ●Power Window Front & Rear ●Anti Lock Braking System ●Air Conditioner ●Driver Airbag ●Passenger Airbag ●Engine Start Stop Button ●Touch Screen ●Power Adjustable Exterior Rear View Mirror ●Wheel Covers ●Multi-function Steering Wheel	●Power Steering ●Power Window Front & Rear ●Anti Lock Braking System ●Air Conditioner ●Driver Airbag ●Passenger Airbag ●Automatic Climate Control ●Alloy Wheels ●Multi-function Steering Wheel	●Power Steering ●Power Window Front & Rear ●Anti Lock Braking System ●Air Conditioner ●Driver Airbag ●Passenger Airbag ●Power Adjustable Exterior Rear View Mirror

CONCLUSION

I would suggest Renault Kiger RXT AMT for Mr. D.S. Pughazhyendhii family, Kiger has 4 star rating in car crash test which gives an excellent offering in safest car, it has a enough cabin space and boot space. It is also value for money product with class leading features.