Benchmarking

Bench Marking:

Bench Marking is a tool which is used in industries to evaluate their products by comparing with the competitiors. It helps to set standards, improve processess, Performance, Service and quality. It helps to analyze the position and perfomance of the company within the market. You can also compare within one department to that of another department.

Types of Benchmarking:-

• Internal: Comparing process within the organization.
• External: Comparing to other Organization.
• Competitive: Comparing directly to other competitiors.

How to use benchmarking:

• Set Goals:
• Identify Metrics
• Collect Data
• Analyze Data
• Evaluate

Benefits of benchmarking:

• Identify and prioritize the ideas of your business that could improve.
• Understand your customer's need better.
• Identify your strength and weakness.
• Set goals and performance improvance.
• Understand your competetior to become more competetive.

Requirements:-

• Mr. D.S. Pughazhyendhi lives in a highly crowded city and commute to his office.
• He visits once in month to his native which is far away almost 500 kms.
• His family has 5 members including him.
• His budget between 8 to 10 lakhs on road price.

Suggestions:-

1. Tata Nexon
2. Mahindra XUV 300
3. Tata Punch
4. Renault kigeor

TATA NEXON

Pros:

• Good Looking car
• Safety car in this class
• Good boot capacity

Cons:

• Shorter service range
• Interior quality

SPECIFICATIONS:

1. Engine Displacement 1199cc, 3Cylinders inline/ 1.2LTurbocharged Revotron
2. Max Power 118 bhp@5500 rpm
3. Max Torque 170 N-m@1750 rpm
4. Mileage 17.5 kmpl (ARAI)
5. Seating Capacity 5 seater
6. Safety 5 Star (Global) NCAP rating
7. Boot space 350 Litres
8. Fuel Tank Capacity 44 Litres

MAHINDRA XUV 300

Pros:

• Comfortable for 5 Members
• Good Interior design

Cons:

• Boot space is little
• No petrol automatic

SPECIFICATIONS

1. Engine dispacement 1197cc, 3Cylinders inline, DOHC / 1.2Turbo
2. Max Power 109 bhp@5000 rpm
3. Max Torque 200 N-m@2000 rom
4. Mileage 17kmpl (ARAI)
5. Seating capacity 5 Seater
6. Safety 5 Star (Global) NCAP rating
7. Boot space 245 Litres
8. Fuel Tank capacity 42 Litres

TATA PUNCH

Pros:

• Very good design
• Best safety car
• Value for money

Cons:

• One varient is available

SPECIFICATIONS:

1. Engine Displacement 1199cc, 3Cylinders inline/ 1.2LTurbocharged Revotron
2. Max Power 84 bhp@6000 rpm
3. Max Torque 113 N-m@3300 rpm
4. Mileage 18.9 kmpl (ARAI)
5. Seating Capacity 5 seater
6. Safety 5 Star (Global) NCAP rating
7. Boot space 366 Litres
8. Fuel Tank Capacity 37 Litres

RENAULT KIGER

Pros:

• Sprightly perfomance
• More cabin features
• Affordable SUV

Cons:

• Not comfortable for three adults in second row
• Uncomfortable for taller guy

SPECIFICATIONS:

1. Engine Displacement 999cc, 3Cylinders inline/ 1.0L Engine
2. Max Power 71 bhp@6250 rpm
3. Max Torque 96 N-m@3500 rpm
4. Mileage 19.1 kmpl (ARAI)
5. Seating Capacity 5 seater
6. Safety 5 Star (Global) NCAP rating
7. Boot space 405 Litres
8. Fuel Tank Capacity 40 Litres

Conclusion:

I would suggest TATA NEXON to Mr. D.S.Pughazhyendhi. TATA NEXON is a five star rated safest car in this segment.It is value for the money and affordable Compact SUV.