Benchmarking
Benchmarking - A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles. Benchmarking involves a structured comparison between similar products,
services or processes on some dimensions of performance. For example it can be
used to compare the availability and delivery of features in a product and in this
form often provides the basis of consumer tests and reviews. These look at
products and services and provide recommendations based on which is best or
some form of ranking amongst competitors.
Pughazhyendhii's familey car should be following features like based on his requirement and his familey car must have following standard of features.
1. Standard Safety Features - As his family consist of child and elder parents vehical must have Air Bags, Antilock Brakes,Safety Belts,Forward Collision Warning and Braking. ...etc. Checking the safety rating for the car you’re considering will allow you to buy with the confidence you're getting a safe vehicle and one likely to protect you and your passengers from the worst effects of a road accident.
2. Onging cost of ownership- For every individual who want to buy a car price is an important factor as the price is less and car is of premium quality and it should have all essential features.
3. Milage of Car - As the price of fuel has been increased significantly now average of the car is crucial factor while deciding a car like it should have maxium average per liter in that following range of car. car which we nnd to consider, check out its fuel economy rating to make sure you’ll be comfortable with the expense of filling it up.
4. Suitability for family and reliable - Every family is different and requires a car to match. As Mr Pughazhyendhii's Family is big who regularly indulge in outdoor activities and also he fond of big car then he is going to want something big, with enough room for everyone and accessories. In particular, you need to trust in the gearbox, clutch, battery, exhaust, brakes, engine, the non-engine electrics, the steering and suspension. All of these components need to be of a high enough standard to pass the test of time, and the demands of as many KMs on the clock as you’re likely to throw at it.
For the Benchmarking we have to salect best 4 vehicle in the market which is new and should have our 4 considering factors.
1.Tata Nexon XMA (S)
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2. Maruti Brezza VXi
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| Expansive list of features: Heads-up display, 360-degree camera, 9-inch touchscreen, sunroof |
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3. Tata Punch Kaziranga Creative iRA Pack AMT
Tata Punch is a 5 seater SUV available in a price range of Rs. 5.93 - 9.49 Lakh*. It is available in 22 variants, a 1199 cc, BS6 and 2 transmission options: Manual & Automatic. Other key specifications of the Punch include a kerb weight of and boot space of 366 Liters.Its ground clearance is 187mm.
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4. MG Astor Style EX 1.5 MT
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Standard Safety Features Benchmark
| Car Model | No. of Airbags | Safety Rating |
| Tata Nexon | 2 | 5 stars global NCAP rating |
| Maruti Brezza | 6 | 4-stars global NCAP rating |
| Tata Punch | 2 | 5 stars global NCAP rating |
| MG Astor | 6 | 5 stars global NCAP rating |
Milage of Car and Fuel Tank Capacity
| Car Model | Fuel Tank Capacity | Average Per liter |
| Tata Nexon | 44L | 22.07 KMPL |
| Maruti Brezza | 48L | 19.8 KMPL |
| Tata Punch | 37L | 18.82 KMPL |
| MG Astor | 48L | 15 KMPL |
Suitability for family and reliable Benchmark
| Car Model | Boot Space | Onging cost of ownership |
| Tata Nexon XMA (S) | 350L | ₹ 9.84 Lakh |
| Maruti Brezza VXi | 328L | ₹ 9.46 Lakh |
| Tata Punch Kaziranga Creative iRA Pack AMT | 366L | ₹ 9.49 Lakh |
| MG Astor Style EX 1.5 MT | 448L | ₹ 10.0 Lakh |
CONSIDERIG THE ABOVE BENCHMARK WE SUGGEST MG Astor Style EX 1.5 MT FOR Mr. D.S. Pughazhyendhii AS HE HAS 5 FAMILY MEMBERS CAN BE SIT PERFECTLY IN 5 SEATER SUV.
Hence MG Astor has 6 air bags good for safety with 5 star rating .For covering large and short distance it has good milage and fuel tank capacity.