Benchmarking
BENCHMARKING:
Benchmarking in automobile industry involves a struchered comparision between the similar products, services or process on some dimensions of performances. it can be used to compare the availability and delivery of the feauteures in a product and in this process often provides the basis of consumer tests and reviews. These look at products and services and provides recommendation based on which is best or some form of ranking amongst competitors.
It can be provides to produce the best product with the best feautures then the products which is already available in the market on same segment.
Benchmarking defines the competitors, specifications, features and price on the segment.
BENCHMARKING REPORT:
From the above case Mr. D.S.Pughazhyendii needs a car under the budget of 10,00,000.
- D.S.Pughazhyendii family comprises five members.
- He travels 500 kms once in a month .
- And he will be useing his car to commute to his office.
- D.S.Pughazhyendii's budgest falls between 8 to 10 lakhs.
- And he lives in bangalore
Based on these requirements,the car will be choice of mileage cars in sprots utilited vehicles. And the car should be able to five seater and more spacious, Car will be choose less than the 4 meters because of the less tax paying which is reduce the maintanance cost. Considering all the requirements the benchmarking is done to compare the specifications and features of the vehicle which is suetable for D.S.Pughazhyendii.
Comparising between these four vehicles are:
1 FORD FIGO:
Price in Bangalore: 9.60 lakh
Model : Titanium 1.5 TDCI
Engine : 1499CC
Mileage : 24.4 km/L
Engine power : 99bhp@ 3750 rpm
Transmission : Manual
Fuel tank : 40 L
Boot space : 257 L
Ground clearance : 174mm
Fuel type : Diesel
Emmission : BS6
Air bags : 2
2 MARUTI SUZUKI:
Price in Bangalore: 9.60 Lakh
Model :Brezza LXI
Engine : 1462 CC
Mileage :20.1 km/l
Engine power : 102 bhp@6000rpm
Transmission : Manual
Fuel tank : 48 L
Boot space : 328L
Ground clearance : 198mm
Fuel type : petrol
Emmission : BS6
Air bags : 2
3 RENAULT :
Price in Bangalore: 9.70 Lakh
Model : Kiger RXT AMT
Engine :999 CC
Mileage : 19 Km/L
Engine power : 71 bhp @ 6250 rpm
Transmission : Automatic
Fuel tank : 40 L
Boot space : 405 L
Ground clearance : 205mm
Fuel type : Petrol
Emmission : BS6
Air bags : 4
KIA SONET:
Price in Bangalore: 9.95 Lakh
Model : HTK 1.2
Engine : 1197 CC
Mileage : 18.4 KM/L
Engine power : 82 bhp @ 6000 rpm
Transmission : Manual
Fuel tank : 45 L
Boot space : 392 L
Ground clearance : 205mm
Fuel type : Petrol
Emmission : BS6
Air bags : 4
CONCLUSION :
I would preffer the FORD FIGO TITANIUM 1.5 TDCI varient . It is suited to the requirements of Mr. D.S. Pughazhyendhii based on the benchmarking report done above.It gives a 24.4 km/l mileage and more spacious. Which is also suited for the famyli of 5 members. This varient is diesel verient it can be reduce the maintanance cost of Mr. D.S. Pughazhyendhii, this model is avilable in BANAGLORE and the cost is 9.60 Lakh. Maruti suzuki brezza also provides good features but it is petrol verient, can be increase the maintanance cost and also provides less mileage when compare with the FORD FIGO.