Benchmarking
AIM :
Benchmarking is the process of comparison of similar product,According to there performance.
Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion
Case Study
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
SUGGESTION NO 1
1. TATA NEXON DIESEL 2021 MODEL
Tata nexon is surely a suggestable SUV car considering the price range and requirement.
EXTERI0R

INTERIOR

Basic configuration :
Engine Type 1.5l Turbocharged Revotor Engine
Displacement (cc) 1497
Max Power 108.49bhp@4000rpm
Max Torque 260nm@1500-2750rpm
No. of cylinder 4
Valves Per Cylinder 4
Gear Box 6-Speed
TransmissionType Manual
Fuel & Performance :
Fuel Type Diesel
Diesel Mileage (ARAI) 21.19
Diesel Highway Mileage 19.0
Price : 9.98 Lakh*
2. Hyundai Venue S Plus Diesel (Diesel)
EXTERI0R

INTERIOR

Basic configuration :
Engine Type 1.5 U2 CR
DiDisplacement (cc) 1493
Max Power 98.56bhp@4000rpm
Max Torque 240Nm@1500-2750rpm
No. of cylinder 4
Valves Per Cylinder 4
Transmission Type Manual
Gear Box 6-Speed
Fuel & Performance ;
Fuel Type Diesel
Diesel Mileage (ARAI) 45
Diesel Highway Mileage 20
Price : 10.00 Lakh*
3. Maruti Brezza Vxi 2021 MODEL
EXTERI0R

INTERIOR

Basic configuration :
Engine Type K15C Smart Hybrid
Displacement (cc) 1462
Max Power 101.65bhp@6000rpm
Max Torque 136.8nm@4400rpm
No. of cylinder 4
Valves Per Cylinder 4
TransmissionType Manual
Gear Box 5-Speed
Fuel & Performance
Fuel Type Petrol
Petrol Mileage (ARAI) 20.15
Petrol Fuel Tank Capacity (Litres) 48.0
Price : 10.00 Lakh*
4.Tata Punch Kaziranga Edition IRA
EXTERI0R

INTERIOR

Basic configuration :
Engine Type 1.2 l Revotron Engine
Displacement (cc) 1199
Max Power 84.48bhp@6000rpm
Max Torque 113Nm@3300+/-100rpm
No. of cylinder 3
Valves Per Cylinder 4
TransmissionType Manual
Gear Box 5 Speed
Fuel & Performance
Fuel Type Petrol
Petrol Mileage (ARAI) 18.97
Petrol Fuel Tank Capacity (Litres) 37
Price : 10.00 Lakh*
Conclusion : A benchmarking report is made according to Pughazhyendhii requirement he can choose any one of the abve car.