Benchmarking

AUTOMOTIVE BENCHMARKING:

           Banchmarking is just a technical word of comparison 

           Benchmarking is a process of measuring the performance of a company(car or part) or processes against those of another business(car or part) considered to be the best in the industry,aka "best in class". The point of benchmarking is to identify internal opportunities for improvement by studying companies with superior performance,breaking down what makes such superior performance possible and then comparing those processes to how your business operates,you can implement changes that will yield significant improvement

CASE:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii  is fond of big cars

REPORT:

Mr. D.S. Pughazhyendhii needs are listed below 

• Total number of family members are five including a child
• so they need a good space and leg room space 
• He visits native once per month approximately 500 km/per month and 6000 km/per year
• And also he used a car for his office daily approximately 30to40km per day and 900to1200km per month 10800to14400km per year
• so totaly 21000km per year approximately 
• The budget is between 8 to 10 lakhs and he is also to fond of big cars(note)
• Based on the condition factors suggestion would be a choice is compact SUV modle
• And Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
• In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred  

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

TATA NEXON

 

Pros:

1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle

Cons:

1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS / SPECIFICATIONS	TATA NEXON
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17

HYUNDAI VENUE 

Pros:

1. Ease of driving on offer
2. Three different engine options
3. Feature loaded

Cons:

1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch

MODELS / SPECIFICATIONS	HYUNDAI VENUE
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

MARUTI SUZUKI VITARA BREZZA

Pros:

1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive

Cons:

1. No more diesel option
2. Rivals offer more space
3. Design isn�t attractive as before

MODELS / SPECIFICATIONS	MARUTI SUZUKI VITARA BREZZA
ARAI Mileage	18.76kmpl
Engine Displacement (cc)	1462
Max Torque (nm@rpm)	138Nm@4400rpm
Transmission Type	Automatic
Fuel Tank Capacity	48
Max Power (bhp@rpm)	103.26bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	328
Body Type	SUV
Safety	12.51/17

KIA SONET

The KIA SONET is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

Pros:

1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Cons:

1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot

MODELS / SPECIFICATIONS	KIA SONET
ARAI Mileage	18.3kmpl
Engine Displacement (cc)	1493
Max Torque (nm@rpm)	250nm@1500-2750rpm
Transmission Type	AUTOMATIC
Fuel Tank Capacity	45
Max Power (bhp@rpm)	113.43bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	392
Body Type	SUV
Safety	4 stars NCAP rating

COMPARISON

MODELS / SPECIFICATIONS	TATA NEXON	HYUNDAI VENUE	MARUTI SUZUKI VITARA BREZZA	KIA SONET
ARAI Mileage	21.5 kmpl	18.14kmpl	18.76kmpl	18.3kmpl
Engine Displacement (cc)	1497	998	1462	1493
Max Torque (nm@rpm)	260Nm@1500-2750rpm	171.6Nm@1500-4000rpm	138Nm@4400rpm	250nm@1500-2750
Transmission Type	Automatic	Automatic	Automatic	Automatic
Fuel Tank Capacity	44	45	48	45
Max Power (bhp@rpm)	108.5bhp@4000rpm	118.35bhp@6000rpm	103.26bhp@6000rpm	113.43bhp@4000rpm
Seating Capacity	5	5	5	5
Boot Space (Litres)	350	350	328	392
Body Type	SUV	SUV	SUV	SUV
Safety	16.06/17	4 stars NCAP rating	12.51/17	4 stars NCAP rating

 Comparison Parameters of the Car Models

CONCLUSION

I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.