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Challenge

Benchmarking

PPrasannavenkatesan R6 Aug 2022

Objective:- In this challenge, I am Going to Suggest a Big Car for Mr.D.S. Pughazhyendhii Under 8 to 10 Lakhs on Road(Bangalore) which must have 5 seats for his Official and Family Purpose Traveling Distance Around 500km.

Benchmarking:

It is the process of comparing each and every components of the competitors product and what best that we can demonstrate so that it’ll attracts all the customers and it will be major selling point of our product and stands way ahead than our competitors.

1. Suggested Cars Listed Below:-

  1. Hyundai Venue S (O) 1.0 Turbo iMT
  2. Mahindra XUV 3000 1.5W6.
  3. Tata Punch Creative AMT
  4. Maruti Suzuki Brezza Vxi
  5. Nissan Magnite XV Executive

2.Suggested Mechanical characteristics of car

  1. Advance BIW Design
  2. Should adhere to Bharath smoke 6 regulations and norms.
  3. Maximum safety conditions.
  4. Smooth Operating Devices.
  5. Good Air Suspension.
  6. Good Mileage of Cars.
Technical specifications of suggested cars
S.no Hyundai Mahindra Tata Maruti suzuki Nissan Magnite
Model

S(O)1.0 Turbo iMT

 Xuv 300 Creative AMT Brezza Lxi XV Executive
Images
Seating capacity 5 seater 5 seater 5 seater 5 seater 5 seater
Engine capacity 998 cc 1497 cc 1199 cc 1462 cc 999 cc
Transmission system Manual Manual Automatic Manual Manual
Fuel type Petrol Diesel Petrol Petrol Petrol
Fuel tank capacity(lit) 45 litres 42 litres 37 litres 48 litres 40 litres
Mileage(Km/lit) 17.8 Km/lit 20 Km/lit 18.8 Km/lit 20.1 Km/lit 18.7 Km/lit
Drive range (Km) 801 km 840 km 700 km 964.8 Km 748 km
Boot space (litres) 350 litres 259 litres 366 litres 328 litres 336 litres
Ground clearance 195 mm 180 mm 187 mm 200 mm 205 mm
L x W x H (mm) 3995 x 1770 x 1617 3995 x 1821 x 1617 3827 x 1742 x 1615 3995 x 1790 x 1685 3994 x 1758 x 1572
OnRoad Price(Rs) 10 lakhs 9.5 lakhs 8.92 lakhs 9.46 lakhs 8.67 lakhs
Safety
  1. Automatic braking system
  2. Airbags (Driver, Front Passenger)
  3. Child lock
  4. Seat belt warning
  5. Over speed warning
  1. Automatic braking system
  2. Airbags (Driver, Front Passenger)
  3. Child lock
  4. Seat belt warning
  5. Over speed warning
  1. Automatic braking system
  2. Airbags (Driver, Front Passenger)
  3. Child lock
  4. Seat belt warning
  5. Over speed warning
  1. Automatic braking system
  2. Airbags (Driver, Front Passenger)
  3. Child lock
  4. Seat belt warning
  5. Over speed warning
  1. Automatic braking system
  2. Airbags (Driver, Front Passenger)
  3. Child lock
  4. Seat belt warning
  5. Over speed warning
Pros
  1. Met all safety standards
  2. Stylish
  3. Huge tank capacity
  4. High ground clearance
  1. Met all safety standards
  2. High mileage
  3. Stylish
  4. Huge tank capacity
  5. Engine capacity is very good(1497 cc)
  1. Met all safety standards
  2. Value for money (8.92 Lakhs)
  3. Automatic transmission.
  4. Mileage is good.
  5. Stylish
  6. Engine capacity is good(1199 cc)
  1. Met all safety standards
  2. High mileage
  3. Stylish
  4. Huge tank capacity
  5. Engine capacity is very good(1462 cc)
  6. Excellent ground clearance (200mm)
  1. Met all safety standards
  2. Value for money (8.67 Lakhs)
  3. Automatic transmission.
  4. Mileage is good.
  5. Stylish
  6. Excellent ground clearance (205mm)
Cons
  1. Cost is very high
  2. Mileage is very less (17.8 Km/ lit)
  3. Poor engine capacity(998 cc)
  1. Cost is high
  2. Low ground clearance(180 mm)
  1. Low fuel tank capacity (37 litres)
  2. Low ground clearance(187 mm)
  1. Cost is high
  1. Poor engine capacity(999 cc)

3. Conclusion:

I'll prefer Maruti suzuki Breeza Lxi if the buyer has a budget around 9.5 Lakhs.

It provides best mileage at this price segment (20.1 Km/lit) ,excellent engine capacity of 1462 cc , excellent ground clearance (200 mm) and huge tank capacity(48 litres).

Happy Journey :)

Thanks,

Prasannavenkatesan R

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