Benchmarking

ASSIGNMENT-1

BENCHMARKING

• What is benchmarking?

In simple language, benchmarking is the process to comparison the performance of company’s products, services and processes of their current products in the market as well as another company’s products and services or processes to build a ‘best product in the class’.

Benchmarking is the analysis process to identify the opportunities for improvements.it is very deep process to find out best features and specifications, which can not available in another company’s product, so first study about their product and make it as different level compare to available products in the market.

In automobile industries benchmarking is very important process. It is the part of developing the best product.in this industries each and every parts and their specifications should be bench market with deep analysis, like BIW weight, closures weight, improvement in chassis, transmission drives, boot space capacity, mileage, interior, comfort ness, airbags, improve the material quality, choose the best material to give a best safety car rating to their new developing car.

In automobile industries first choose a segment, after that target a market and after select a type of car and choose a volume of car.

• Benchmarking has two types:
• Product level (benchmarking-1)

In this benchmarking compare the decided product with another company’s product, service and processes. In detail with which product is the best and how can I improve my product and what is the requirement of market and how can I fulfill them with the best in the class. Also in styles, attractive look and robust body level benchmarking is very important. Study different products of another companies with analysis and after that decide what u can give some extra features compare to current market and another company’s products.

• Part level (benchmarking-2)

After decided the product. Compare every point and every part which used in that product and compare it with another company’s product. It should be material, interior and exterior, performance every points. And detailed study of what you can provide in product and what is the reason of that feature. also in this benchmarking which process is more suitable and what kind of process need to be improve is decide by the detailed study.

• What is the benefits of benchmarking process?
• Improve the efficiency of company and increase the profit of the company
• Improve the plans and manufacturing process
• Improve the employee understanding and thinking process
• Improve the product design and cut the cost of the product
• Improve the performance of employee and company as well as product life-cycle.
• By discovering the best achievable performance and process gaps can be eliminated.
• Improve the quality of product.
• Reduce the manufacturing time by discovering the various manufacturing processes.
• Reduce the wastage of the material and rework of the product. It should give a best financial result to the company.
• Increase the production capabilities.

• case study:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

requirements:

1) lives in banglore which is crowded city.

2) 5 seater

3) he visits madurai once in a month which is located 500 kms away from banglore

4) 8 to 10 lakhs - budget.

so from this requiremnets i selceted a SUV segment of the car market.

1) HYUNDAI VENUE-

• SPECIFICATIONS:

• GOOD THINGS
• Practical cabin packed with features
• Wide array of engine-gearbox combinations

• BAD THINGS
• Misses ventilated seats
• Light beige fabric upholstery

2) MARUTI SUZUKI- VITARA BREZZA

• SPECIFICATIONS:

• GOOD THINGS:
• Trendy features
• Spacious cabin
• Smooth 6-speed automatic

• BAD THINGS:
• Expensive high-end trims
• Engine lacks midrange punch

3) KIA SONET:

• SPECIFICATIONS:

• GOOD THINGS:
• stylish and bold
• interier is very good

• BAD THINGS:
• compare to other models price is high

4) TATA NEXON:

• SPECIFICATIONS:

• GOOD THINGS:
• safest car with 5 star ncap global ratings
• anti locking system
• seat belt warning

• BAD THINGS:
• shorter service
• resale value less than other car

• OVERALL COMPARISION :

• CONCLUSION:

after reviewing all models under 8 to 10 lakhs i highly recommed TATA NEXON is the best car for Mr. Pugalendhi.

because is the safest car in this budgets a 5 star ncap ratings and it has a very impressive boot space and also best seating comfertable for 5 people. also have a good boot space for carry luggage to native place. also he can use long drive as well as in city because of the good mileage.