Challenge

Benchmarking

Benchmarking:-

As a new service, comprehensive vehicle benchmarking analysis of the most important passenger cars, newly released to the market. The benchmarking program delivers an overview of results for all main attributes in the competitive landscape

Benefits Benchmarking

Customer benefits:

  • Objective target definition and target tracking
  • Widely spread competitive comparison
  • Cost efficient benchmarking


Applications:

  • Information about best of class behaviour
  • Development targets for new models
  • Basis for model revisions

Benchmarking Report of above Case:-

The case of Mr. Pughazhyendhii to be follow:-

  • Car size categary for all 5 member of faimily
  • He uses his car for Daily office up-down and a monthly trip to his less .This would give a total estimate of more than 2500km/month and 20000km/year.
  • The budget range is from 8-10 Lakhs and He can choose big car.
  • Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
  • Considering the fuel types as per cost & milage of the car as per requirements
  • Also consider following attributes of the vehicle
  • Performance
  • Driveability
  • Advanced Driver Assistance Systems (ADAS)
  • Sound / NVH
  • RDE: CO2 / Real life fuel consumption
  • Pollutant emissions
  • Friction
  • Thermal, energy management
  • Vehicle dynamics, handling
  • Ride Comfort

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

Pessanger Car Benchnarking Report
Parmeter Make Hyundai Venue Mahindra XUV 300 Tata Nexon Ford Ecosports
Model 1.5 U2 CRDi E DW4 1.5 Revotorq XM 1.5 STDCi Ambiente
Dimensions Wheel Base (mm) 2500 2600 2498 2519
Ground Clearance (mm) 195 180 209 200
KERB Weight (kg) 1260 1404 1250 1261
Boot Capacity (Ltr) 350 257 350 352
Transmission Drive Layout Front-Wheel Drive Front-Wheel Drive Front-Wheel Drive Front-Wheel Drive
Gear Box Type Manual Manual Manual Manual
No. of Gears 6 6 6 5
Engine Fuel Type Diesel Diesel Diesel Diesel
No. of Cylinder & CC 4 &1493 4 &1497 4 &1497 4 &1498
Max Power 100 hp at 4000 rpm 117 hp at 3750 rpm 110 hp at 3750 rpm 100 hp at 4000 rpm
Max Torque 240 Nm at 1500-2750 rpm 300 Nm at 1500-2500 rpm 260 Nm at 1500-2750 rpm 205 Nm at 1750-3250 rpm
Fuel Economy Tank Capacity (Ltr) 45 42 44 52
ARAI Mileage (KPL) 23.7 20 22.4 21.7
City Mileage (KPL) 14 14.4 14 13.3
Highway Mileage (KPL) 17.8 17.8 18 18.4
Safety Airbags 2 2 2 2
Price On Road (Delhi) 9.8 9.9 9.7 10.02

PERFORMANCE

  • Mahindra XUV and Ford EcoSport are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
  • Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Mahindra XUV.
  • As per customer feedback Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its High & weight ratio.

INTERIOR

  • TATA Nexon is the best among above three because of its spacious Cabin Interior with more Leg Space for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
  • The Glove Box and Rear AC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
  • Nexon's Infotainment touch screen has sub par performance compared to Ford Ecosport and Hyundai Venue.
  • Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models

EXTERIOR

  • TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind EcoSport but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads
  • The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
  • The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.

SAFETY and COMFORT

  • Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
  • Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range
  • TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating

Conclusion :-

As per above benchmarking report Tata Nexon is better model suited to Pughazhyendhii. It offers much better stability in performance and spacious compared to other model and falls under the budget of 10 lakhs with top spec model. Hyundai Venue also provides better features but lags Nexon on the Rear Passenger comfort along with XUV and Eco Sport.

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