Benchmarking
AIM:
- Benchmark with presently available cars in the market for the following case.
- Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
- Prepare a report explaining what is Bench-Marking
- Compare at least 4 vehicles.
- Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
INTRODUCTION TO BENCHMARKING:
- Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis for consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.
- It is particularly useful when comparing performance and practice – in other words, what do the different organizations do to enable that performance to be delivered? When applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:
LIST OF CARS AND THEIR SPECIFICATIONS FOR BENCHMARKING:
- As per the given requirements, we have to suggest a car within 8-10 lakhs for Mr D.S. Pughazhyendhii. The car must have the most value at that price point with a good fuel economy.
- Tata Tiago 2019-2020. Mileage (up to)27.28 kmpl.
- Maruti Alto K10. Mileage (up to)32.26 km/kg.
- Tata Nexon. Mileage(up to)22.06 Kmpl.
- Renault KWID. Mileage (up to)25.17 kmpl.
Tata Tiago:
Rs.5.40 - 7.82 Lakh*
| ARAI Mileage | 26.49 km/kg |
| City Mileage | 23.0 km/kg |
| Secondary Fuel Type | Petrol |
| Fuel Type | CNG |
| Engine Displacement (cc) | 1199 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 72bhp@6000rpm |
| Max Torque (nm@rpm) | 95nm@3500rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Fuel Tank Capacity | 60.0 |
| Body Type | Hatchback |
| Ground Clearance Unladen | 168 |
Maruti Alto K10:
Rs.3.40 Lakh - 4.40 Lakh*
| ARAI Mileage | 24.07 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 998 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 67.1bhp@6000rpm |
| Max Torque (nm@rpm) | 90Nm@3500rpm |
| Seating Capacity | 5 |
| TransmissionType | Manual |
| Boot Space (Litres) | 177ers |
| Fuel Tank Capacity | 35.0 |
| Body Type | Hatchback |
| Ground Clearance Unladen | 160mm |
Tata Nexon:
Rs.7.60 - 9.95 Lakh*
| ARAI Mileage | 22.07 kmpl |
| City Mileage | 18.5 kmpl |
| Fuel Type | Diesel |
| Engine Displacement (cc) | 1497 |
| No. of cylinder | 4 |
| Max Power (bhp@rpm) | 108.49bhp@4000rpm |
| Max Torque (nm@rpm) | 260nm@1500-2750rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 350 |
| Fuel Tank Capacity | 44.0 |
| Body Type | SUV |
| Ground Clearance Unladen | 209 |
| Service Cost (Avg. of 5 years) | Rs.4,447 |
Renault KWID:
Rs.4.64 - 5.99 Lakh*
| ARAI Mileage | 22.0 kmpl |
| City Mileage | 16.0 kmpl |
| Fuel Type | Petrol |
| Engine Displacement (cc) | 999 |
| No. of cylinder | 3 |
| Max Power (bhp@rpm) | 67.06bhp@5500rpm |
| Max Torque (nm@rpm) | 91nm@4250rpm |
| Seating Capacity | 5 |
| TransmissionType | Automatic |
| Boot Space (Litres) | 279 |
| Fuel Tank Capacity | 28.0 |
| Body Type | Hatchback |
| Ground Clearance Unladen | 184 |
| Service Cost (Avg. of 5 years) | Rs.2,125 |
CONCLUSION:
- After looking at these 4 cars, my choice will be Tata Nexon. This is because of the price of the car with 22.07kmpl mileage and 350 litres of boot space for a comfortable journey. Other factors such as looks, and some interesting interior specifications also make this car attractive.
- But, within 10 lakhs, another car might be taken into consideration which is Tata Tiago. This is because it offers the best mileage at 26.49 but comes at a cost of smaller boot space 242(litres). Other than having a con in its boot space, it also has pretty interesting interior features and the price of this car is just amazing.