Benchmarking
BENCH-MARKING
A specific, distinctive vehicle attribute branding is essential to make cars unique and competitive. As a first step on the way, vehicle manufacturers have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.
CASE:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
Objective:
I am Going to Suggest a Big Car for Mr. D.S. Pughazhyendhii Under 8 to 10 Lakhs on Road for Official and Family Purpose Traveling Distance Around 500km.
Suggested Cars Listed Below:
Tata Altroz
XE Plus
Tata Altroz XE Plus Diesel is the diesel variant in the Tata Altroz lineup and is priced at 9.46 Lakh. It returns a certified mileage of 23 kmpl. This XE Plus Diesel variant comes with an engine putting out 89 bhp @ 4000 rpm and 200 Nm @ 1250 rpm of max power and max torque respectively. Tata Altroz XE Plus Diesel is available in Manual transmission and offered in 3 colours: Arcade Grey, Downtown Red and Avenue White.
Hyundai Grand i10 Nios
Sportz U2 1.2 CRDi
Hyundai Grand i10 Nios Sportz U2 1.2 CRDi is the diesel variant in the Hyundai Grand i10 Nios lineup and is priced at ₹ 9.53 Lakh.It returns a certified mileage of 25 kmpl. This Sportz U2 1.2 CRDi variant comes with an engine putting out 74 bhp @ 4000 rpm and 190 Nm @ 1750 rpm of max power and max torque respectively. Hyundai Grand i10 Nios Sportz U2 1.2 CRDi is available in Manual transmission and offered in 5 colours: Aqua Teal, Titan Grey, Fiery Red, Typhoon Silver and Polar White.
Hyundai Aura
S 1.2 CRDi
Hyundai Aura S 1.2 CRDi is the diesel variant in the Hyundai Aura lineup and is priced at ₹ 9.78 Lakh.It returns a certified mileage of 25 kmpl. This S 1.2 CRDi variant comes with an engine putting out 74 bhp @ 4000 rpm and 190 Nm @ 1750 rpm of max power and max torque respectively. Hyundai Aura S 1.2 CRDi is available in Manual transmission and offered in 5 colours: Titan Grey, Vintage Brown, Typhoon Silver, Fiery Red and Polar White.
Ford Figo
Titanium1.5 TDCi
Ford Figo Titanium1.5 TDCi is the top model in the Figo lineup and the price of Figo top model is ₹ 9.60 Lakh.It returns a certified mileage of 24.4 kmpl. This Titanium1.5 TDCi variant comes with an engine putting out 99 bhp @ 3750 rpm and 215 Nm @ 1750 rpm of max power and max torque respectively. Ford Figo Titanium1.5 TDCi is available in Manual transmission and offered in 5 colours: Smoke Grey, Ruby Red, Moondust Silver, White Gold and Diamond White.
Technical Specification of Cars:
Conclusion:
Listed car, i think this is in the budget of him. My recommendation is to go for Tata Altroz XE Diesel. Because it has 5 Star Global NCAP Safety Rating,Advanced ABS 9.3 with Corner Stability Control,Puncture Repair Kit,Drive Away Locking,Mechanical Child Safety Lock on Rear Doors, good mileage enough space for 5 people and lugage and maintenance.