Benchmarking
CHALLENGE: 1
- ACCORDING TO PUGHAZHYENDHII BUDGET, HE SHOULD GO FOR SUV’S (SPORT UTILITY VEHICLE) CAR SUCH AS:
- TATA PUNCH
- MARUTI SUZUKI VITARA BREZZA
- HYUNDAI VENUE
- KIA SONET
- MAHINDRA XUV300
- THE DETAILED REPORT ON BENCHMARKING CAN BE GIVEN AS:
- THE VEHICLE DEVELOPMENT PROCESS START’S WITH BENCHMARKING.
- BENCHMARKING IS A PARAMETER OR STANDARD COMPARISON OF COMPONENTS OR PARTS OF A VEHICLE.
- IN GENERAL TERMS, WE ARE MAKING COMPARISONS BETWEEN COMPONENTS OR PARTS TO DEVELOP A NEW VEHICLE.
-
STEP-BY-STEP BENCHMARKING
-
BENCHMARKING IS A SIMPLE, BUT DETAILED, FIVE-STEP PROCESS:
- FIRST STEP: CHOOSE A PRODUCT, AN INTERNAL DEPARTMENT, OR A SERVICE TO BENCHMARK.
- SECOND STEP: DETERMINE WHICH BEST-IN-CLASS COMPANIES YOU SHOULD BENCHMARK AGAINST, AND WHICH ORGANIZATIONS YOU’LL COMPARE YOUR BUSINESS TO.
- THIRD STEP: GATHER INFORMATION ON THEIR INTERNAL PERFORMANCE OR METRICS.
- FOURTH STEP: COMPARE THE DATA FROM BOTH ORGANIZATIONS TO IDENTIFY GAPS IN YOUR COMPANY’S PERFORMANCE.
- FIFTH STEP: ADOPT THE PROCESSES AND POLICIES IN PLACE WITHIN THE BEST-IN-CLASS PERFORMERS.
-
- TO GET MORE UNDERSTANDING, LET’S CONSIDER THE PUGHAZHYEDHII CASE, AND A COMPARISON OF 4-VEHICLES CAN BE GIVEN AS:
- TATA PUNCH

- MILEAGE: 18.97KMPL
- POWER CC: 1199CC
- PRICE:5.82-9.48L
- TRANSMISSION: AUTOMATIC
- TORQUE: 168NM@1500RPM
- MARUTI SUZUKI VITARA BREZZA

- MILEAGE: 18.76KMPL
- POWER CC: 1462CC
- PRICE:7.84-9.49L
- TRANSMISSION: AUTOMATIC
- TORQUE: 138NM@1500RPM
- HYUNDAI VENUE
- MILEAGE: 17.69KMPL
- POWER CC: 998CC
- PRICE:7.53-9.72L
- TRANSMISSION: MANUAL
- TORQUE: 172NM@1500RPM
- KIA SONET
- MILEAGE: 18.4KMPL
- POWER CC: 1197CC
- PRICE:7.15-9.69L
- TRANSMISSION: AUTOMATIC
- TORQUE: 250NM@1500RPM
- CONCLUSION:
|
SR NO. |
RATING FACTOR |
TATA PUNCH |
BREZZA |
VENUE |
SONET |
DOMINATING |
|
1 |
MILEAGE |
5/5 |
4/5 |
2/5 |
3/5 |
TATA PUNCH |
|
2 |
PERFORMANCE |
3/5 |
2/5 |
4/5 |
5/5 |
SONET |
|
3 |
COMFORT |
5/5 |
4/5 |
3/5 |
5/5 |
PUNCH & SONET |
|
4 |
MAINTENANCE |
3/5 |
5/5 |
4/5 |
2/5 |
BREZZA |
|
5 |
SAFTEY |
5/5 |
4/5 |
3/5 |
5/5 |
PUNCH & SONET |
|
6 |
FEATURES |
4/5 |
5/5 |
4/5 |
4/5 |
BREZZA |
NOTE:
COMPARISON IS MADE ON THE BASIS OF DOMINATING FACTOR
- FROM THE ABOVE CONCLUSION PUGHAZHYENDHII SHOULD GO FOR TATA PUNCH, DUE TO ITS DOMINATION OVER THE OTHER 3-VEHICLES.