Benchmarking
BENCHMARKING
BENCHMARKING:
The differentiation over the aspects of the products or things within the necessity or requirements is called benchmarking.
CASE STUDY:
Mr.D.S.Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His family comprises of 5 members including his wife, 5-year boy, father and his mother. He once in a month visits his native place Madurai which is almost 500 kms away from Bangalore. Also, he will be using his car to commute to his office. His budget falls between 8 lakhs to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family.
NOTE: PUGHAZHYENDHII is fond of BIG CARS
In this case the benchmarking is vehicle benchmarking, the main consideration/requirements of Mr D. S. pughazhyendhii are:
- Family with 5 members with a 5-year child: LARGER CAR
- A job in crowded city: DRIVE ASSISTANCE
- Daily commute to office: DRIVEABILITY
- A monthly trip to Madurai (500km far): GOOD MILLEAGE, RIDE COMFORT
- In Budget: COST EFFECTIVE
In the process of achieving the best suitable vehicle considering the requirements, few cars have been selected.
1)Renault Triber RXE (₹ 7.14 Lakh)

|
ENGINE SPECIFICATIONS |
|
|
ENGINE TYPE |
1.0 L Petrol 3-cylinder 4 valve Dual overhead camshaft Engine |
|
FUEL TYPE |
Petrol |
|
TRANSMISSIION TYPE |
Manual |
|
MAX POWER |
71 BHP at 6250 RPM |
|
MAX TORQUE |
96 Nm at 3500 RPM |
|
EMISSION STANDARD |
BS-VI |
|
CAPACITY |
|
|
FUEL CAPACITY |
40 litres |
|
SEATING CAPCITY |
7-Seater |
|
BOOT SPACE |
84 litres |
|
DIMENSIONS |
|
|
LENGTH |
3990 mm |
|
WIDTH |
1739 mm |
|
HEIGHT |
1643 mm |
|
WHEEL BASE |
2636 mm |
|
RANGE |
|
|
DRIVING RANGE |
925 km |
|
MILEAGE |
17.65 kmpl |
|
PRICE |
7.14 Lakhs |
2) Honda Amaze 1.2 S CVT Petrol (₹ 10 Lakh)

|
RANGE |
|
|
DRIVING RANGE |
640km |
|
MILEAGE |
18.3 kmpl |
|
PRICE |
10 Lakhs |
|
CAPACITY |
|
|
FUEL CAPACITY |
35 litres |
|
SEATING CAPCITY |
5-Seater |
|
BOOT SPACE |
420 litres |
|
ENGINE SPECIFICATIONS |
|
|
ENGINE TYPE |
i-VTEC Petrol 4-cylinder 4 valve Single overhead Camshaft Engine |
|
FUEL TYPE |
Petrol |
|
TRANSMISSIION TYPE |
Automatic (CVT) |
|
MAX POWER |
88.50bhp@6000rpm |
|
MAX TORQUE |
110 Nm @ 4800 rpm |
|
EMISSION STANDARD |
BS-VI |
|
DIMENSIONS |
|
|
LENGTH |
3995 mm |
|
WIDTH |
1695 mm |
|
HEIGHT |
1501 mm |
|
WHEEL BASE |
2470 mm |
3) Tata Punch Adventure AMT (₹ 8.84 Lakh)

|
ENGINE SPECIFICATIONS |
|
|
ENGINE TYPE |
1.2 l Revotron Engine 3-cylinder 4 valve Engine |
|
FUEL TYPE |
Petrol |
|
TRANSMISSIION TYPE |
AMT |
|
MAX POWER |
84.48bhp@6000rpm |
|
MAX TORQUE |
113 Nm @ 4800 rpm |
|
EMISSION STANDARD |
BS-VI |
|
CAPACITY |
|
|
FUEL CAPACITY |
37 Litres |
|
SEATING CAPCITY |
5-Seater |
|
BOOT SPACE |
366 litres |
|
DIMENSIONS |
|
|
LENGTH |
3827 mm |
|
WIDTH |
1742 mm |
|
HEIGHT |
1615 mm |
|
WHEEL BASE |
2445 mm |
|
RANGE |
|
|
DRIVING RANGE |
696 |
|
MILEAGE |
18.82 kmpl |
|
PRICE |
8.84 Lakhs |
4) Hyundai Aura S AMT (9.00 Lakh)

|
RANGE |
|
|
DRIVING RANGE |
740 Km |
|
MILEAGE |
20.1 kmpl |
|
PRICE |
9.00 Lakhs |
|
DIMENSIONS |
|
|
LENGTH |
3955 mm |
|
WIDTH |
1680 mm |
|
HEIGHT |
1520 mm |
|
WHEEL BASE |
2450 mm |
|
CAPACITY |
|
|
FUEL CAPACITY |
37 Litres |
|
SEATING CAPCITY |
5-Seater |
|
BOOT SPACE |
402 Litres |
|
ENGINE SPECIFICATIONS |
|
|
ENGINE TYPE |
1.2 l Kappa dual petrol 4-cylinder 4 valve engine. |
|
FUEL TYPE |
Petrol |
|
TRANSMISSIION TYPE |
Automatic |
|
MAX POWER |
81.86 bhp @ 6000 rpm |
|
MAX TORQUE |
113.8 Nm @ 4000 rpm |
|
EMISSION STANDARD |
BS-VI |
5) Tata Nexon XMA AMT S (9.85 Lakhs)

|
DIMENSIONS |
|
|
LENGTH |
3993 mm |
|
WIDTH |
1811 mm |
|
HEIGHT |
1606 mm |
|
WHEEL BASE |
2498 mm |
|
ENGINE SPECIFICATIONS |
|
|
ENGINE TYPE |
1.2l Turbocharged Revotron 3-cylinder 4 valve Engine |
|
FUEL TYPE |
Petrol |
|
TRANSMISSIION TYPE |
Automatic |
|
MAX POWER |
118.36bhp@5500rpm |
|
MAX TORQUE |
170nm@1750-4000rpm |
|
EMISSION STANDARD |
BS VI |
|
RANGE |
|
|
DRIVING RANGE |
719.4 Km |
|
MILEAGE |
16.35 kmpl |
|
PRICE |
8.49 Lakhs |
|
CAPACITY |
|
|
FUEL CAPACITY |
44 Litres |
|
SEATING CAPCITY |
5-Seater |
|
BOOT SPACE |
350 Litres |
CONCLUSION:
Based on the above model’s specifications, ranges and other necessary requirements, we can come to a conclusion that Mr. D. S. pughazhyendhii can have the Honda Amaze 1.2 S CVT car which is fulfilling all his requirements.
The below ratings were given according to the vehicle specifications and the overall rating was given based on the total score of a particular car, Honda Amaze 1.2 S CVT got the best rating and the second is Tata Nexon XMA AMT S, even though two cars got the same rating Tata nexon got the second place considering the primary requirements of pughazhyendhii and the third place for Renault Triber RXE and at last Tata Punch Adventure AMT.