Benchmarking

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Key take away points are:

1. Family comprises five members.
2. Easy commuting within city and long distance.
3. Budget of 8-10 lakhs (on road).
4. Fond of Big cars (optional).

BENCHMARKING:

Benchmarking is the process of comparing the products feature, services or the processes with the competitor or another firm to identify the improvement strategy to give the best product to the consumer than the competitors product.

Product benchmarking is the process of tracking how your product performs against its competitors based on specific metrics or KPIs. It enables you to identify ways to improve your product and make data-based business decisions.

Process benchmarking of this king can operate at several levels:

• Between similar processes in the same factory or service branch.
• Between different factories or service branches.
• Between different competing organizations.
• Between different competing manufacturers and marketplaces.
• Between different sectors using the same process.

There are two stages or segmenrts of Benchmarking:

1. Benchmarking I: Product level comparison or study.
2. Benchmarking II: Part level comparison or study.

Based on the requirements of Mr. D.S. Pughazhyendhii we can consider these cars for benchmarking (product level)

1. Tata Nexon (SUV)

Tata Nexon is a 5 seater Compact SUV available in a price range of ₹ 7.59 - 13.95 Lakh. It is available in 74 variants, 1199 to 1497 cc engine options and 2 transmission options Manual and Automatic (AMT).

SL NO.	Car/metrics	TATA NEXON XE (SUV)
1.	Price (Lakhs)	9.2
2.	Fuel
i.	Fuel Type	Petrol
ii.	Mileage (kmpl)	17.5
iii.	Fuel Capacity (Litres)	44
iv.	Range (kms)	765
3.	Engine & Transmission
i.	Engine Type	1.2L turbocharged revotron engine
ii.	Power/RPM	120
iii.	Torque (nm)	170
iv.	Cylinders	3
v.	Displacement (cc)	1199
vi.	Transmission Type	Manual/ AMT
vii.	No. of Gears	6
4.	Safety
i.	Safety Rating	5
ii.	No. of Air Bags	2 STD
5.	Dimensional Specification
	Length (mm)	3993
	Width (mm)	1811
	Height (mm)	1606
	Ground Clearance (mm)	209
	Boot Capacity (litres)	350
6	BRAKES	FRONT – DISC / REAR -DRUM

Pros:

1. Upmarket looks.
2. 5-star G-NCAP safety ranking.
3. Spacious cabin compared to rivals.
4. Easy to drive and live with.
5. Harman-tuned 8-speaker music system.
6. Highest ground clearance of 209 mm in the segment making it drive ability for any off road conditions.
7. Manufactured by Tata, hence spares and services are available everywhere and easy on pockets.
8. Spacious Interior.

Cons:

1. Interior Quality could be better.
2. Infotainment screen not good with competing models.
3. Mileage is backlag.
4. 1.2-litre turbo-petrol is noisy.
5. Tata's inconsistent after-sales experience is pathetic.
6. 3-cylinder petrol engine is provided to improve petrol petrol mileage but can't match 4-cylinder competition in NVH and lagging.

2. RENAULT Kiger (SUV)

Renault Kiger is a 5 seater Compact SUV available in a price range of ₹ 5.99 - 10.62 Lakh. It is available in 20 variants, 999 cc engine option and 3 transmission options Manual, Automatic (AMT) and Automatic (CVT).

Sl. No.	Car/metrics	RENAULT Kiger RXT (O) AMT (SUV)
1.	Price (Lakhs)	10
2.	Fuel
i.	Fuel Type	Petrol
ii.	Mileage (kmpl)	19
iii.	Fuel Capacity (Litres)	40
iv.	Range (kms)	760
3.	Engine & Transmission
i.	Engine Type	1.0L turbo-charged engine
ii.	Power/RPM	72
iii.	Torque (nm)	96
iv.	Cylinders	3
v.	Displacement (cc)	999
vi.	Transmission Type	AMT
vii.	No. of Gears	5
4.	Safety
i.	Safety Rating	4
ii.	No. of Air Bags	2 STD
5.	Dimensional Specification
i.	Length (mm)	3991
ii.	Width (mm)	1750
iii.	Height (mm)	1605
iv.	Ground Clearance (mm)	205
v.	Boot Capacity (litres)	405
6	BRAKES	Front - disc / Rear - drum

Pros:

1. Good performance.
2. Feature-packed cabin.
3. Good-looking.
4. Super spacious cabin makes it a genuine family car.
5. Well-tuned suspension feels at home tackling bad road conditions.
6. Two automatic options for varying budgets.
7. 4 airbags.

Cons:

1. Tight for three adults in the second row.
2. Boot has a high loading lip.
3. Due to 3 cylindered engine some vibrations are there in cabin also.

3. MARUTI SUZUKI Baleno (Hatchback)

Maruti Baleno is a 5 seater Hatchback available in a price range of ₹ 6.42 - 9.60 Lakh. It is available in 7 variants, 1197 cc engine option and 2 transmission options Manual and Automatic (AMT).

Sl. No.	Car/metrics	MARUTI SUZUKI BALENO (HATCHBACK)
1.	Price (Lakhs)	9.9
2.	Fuel
i.	Fuel Type	Petrol
ii.	Mileage (kmpl)	22.3
iii.	Fuel Capacity (Litres)	37
iv.	Range (kms)	825
3.	Engine & Transmission
i.	Engine Type	1.2L VVT
ii.	Power/RPM	88/6000
iii.	Torque (nm)	113
iv.	Cylinders	4
v.	Displacement (cc)	1197
vi.	Transmission Type	Manual
vii.	No. of Gears	5
4.	Safety
i.	Safety Rating	NA
ii.	No. of Air Bags	6
5.	Dimensional Specification
i.	Length (mm)	3990
ii.	Width (mm)	1745
iii.	Height (mm)	1500
iv.	Ground Clearance (mm)	170
v.	Boot Capacity (litres)	318
6	BRAKES	Front - disc / Rear - drum

Pros:

1. Exterior Design is Awesome.
2. Spacious Interior.
3. Engine Performance, Fuel Economy, Gearbox Gears are smooth.
4. Quality Ride and Handling.
5. Good Mileage.
6. Aftersale Service is good.
7. Popular Car and has strong resale value.
8. The cabin space is spacious.

Cons:

1. Clutch positioning and comfort at the back seat.
2. While Driving could feel vibration in the back seat.

4. MARUTI SUZUKI Brezza (SUV)

The Maruti Vitara Brezza is a 5 seater Compact SUV available in a price range of ₹ 7.99 - 13.96 Lakh. It is available in 11 variants and 9 colours, 1462cc engine option and 2 transmission options Manual and Automatic (AMT).

Sl. No.	Car/metrics	MARUTI SUZUKI BREZZA Lxi (SUV)
1.	Price (Lakhs)	9.57
2.	Fuel
i.	Fuel Type	Petrol
ii.	Mileage (kmpl)	17.3
iii.	Fuel Capacity (Litres)	48
iv.	Range (kms)	830.5
3.	Engine & Transmission
i.	Engine Type	K15C Smart Hybrid
ii.	Power/RPM	103.26/6000
iii.	Torque (nm)	138
iv.	Cylinders	4
v.	Displacement (cc)	1462
vi.	Transmission Type	Manual
vii.	No. of Gears	5
4.	Safety
i.	Safety Rating	4
ii.	No. of Air Bags	2
5.	Dimensional Specification
i.	Length (mm)	3995
ii.	Width (mm)	1790
iii.	Height (mm)	1685
iv.	Ground Clearance (mm)	198
v.	Boot Capacity (litres)	328
6	BRAKES	Front - Ventilated Disc/ Rear - Drum

Pros:

1. Exterior design.
2. interior design.
3. features.
4. road dynamics.
5. Price.

Cons:

1. Overall interior quality.
2. less powerful engine.

5. MAHINDRA XUV 300 (SUV)

Mahindra XUV300 is a 5 seater Compact SUV available in a price range of ₹ 8.41 - 14.07 Lakh. It is available in 16 variants, 1197 to 1497 cc engine options and 2 transmission options Manual and Automatic (AMT).

Sl. No.	Car/metrics	MAHINDRA XUV 300 (SUV)
1.	Price (Lakhs)	10
2.	Fuel
i.	Fuel Type	petrol
ii.	Mileage (kmpl)	20
iii.	Fuel Capacity (Litres)	42
iv.	Range (kms)	840
3.	Engine & Transmission
i.	Engine Type	1.2 Turbo Petrol
ii.	Power/RPM	109/5000
iii.	Torque (nm)	200
iv.	Cylinders	3
v.	Displacement (cc)	1197
vi.	Transmission Type	Manual
vii.	No. of Gears	6
4.	Safety
i.	Safety Rating	5
ii.	No. of Air Bags	7
5.	Dimensional Specification
i.	Length (mm)	3995
ii.	Width (mm)	1821
iii.	Height (mm)	1627
iv.	Ground Clearance (mm)	180
v.	Boot Capacity (litres)	257
6	BRAKES	Front – Disc / Rear - Disc

Pros:

1. Supreme High-speed stability.
2. Ride and Handling balance.
3. Ride quality of the vehicle is definitely one of the best in the segment.
4. 5 star rating in the GNCAp safety tests.
5. Disc brakes in all four wheels s standard and seven airbags on the top variant.
6. Premium Well-Built and a Comfortable Cabin.
7. Powerful Engine.

Cons:

1. There is no Rear ac vents.
2. The footwell Space for driver is very less which make drivers uncomfortable for driving.
3. Telescopic adjustment for the steering wheel are not provided.

6. FORD Ecosport (SUV)

Ford EcoSport is a subcompact crossover SUV with the price of ₹ 7.91 - 11.70 Lakh. 1496 to 1498 cc engine options and 2 transmission options Manual and Automatic (AMT).

Sl. No.	Car/metrics	FORD ECOSPORT Ambiente 1.5L Ti-VCT (SUV)
1.	Price (Lakhs)	9.92
2.	Fuel
i.	Fuel Type	petrol
ii.	Mileage (kmpl)	15.9
iii.	Fuel Capacity (Litres)	52
iv.	Range (kms)	8276.8
3.	Engine & Transmission
i.	Engine Type	1.5L Ti-VCT
ii.	Power/RPM	121/6500
iii.	Torque (nm)	149
iv.	Cylinders	3
v.	Displacement (cc)	1496
vi.	Transmission Type	Manual
vii.	No. of Gears	5
4.	Safety
i.	Safety Rating	NA
ii.	No. of Air Bags	2
5.	Dimensional Specification
i.	Length (mm)	3998
ii.	Width (mm)	1765
iii.	Height (mm)	1647
iv.	Ground Clearance (mm)	200
v.	Boot Capacity (litres)	352
6	BRAKES	Front - Ventilated Disc / Rear - Drum

Pros:

1. Nicely loaded line-up.
2. Great engine options.
3. Great handling.

Cons:

1. Second row can get a little bumpy.
2. There's no diesel automatic variant.
3. Loaded variants is costly.

7. HYUNDAI Venue (SUV)

Hyundai Venue is a 5 seater Compact SUV available in a price range of ₹ 7.53 - 12.72 Lakh. It is available in 16 variants, 998 to 1493 cc engine options and 3 transmission options Manual, Clutchless Manual and Automatic (DCT).

Sl. No.	Car/metrics	HYUNDAI VENUE E 1.2 Petrol (SUV)
1.	Price (Lakhs)	9.08
2.	Fuel
i.	Fuel Type	petrol
ii.	Mileage (kmpl)	17
iii.	Fuel Capacity (Litres)	45
iv.	Range (kms)	765
3.	Engine & Transmission
i.	Engine Type	Kappa 1.2 MPi Petrol
ii.	Power/RPM	61/6000
iii.	Torque (nm)	113.8
iv.	Cylinders	4
v.	Displacement (cc)	1197
vi.	Transmission Type	Manual
vii.	No. of Gears	5
4.	Safety
i.	Safety Rating	4
ii.	No. of Air Bags	2
5.	Dimensional Specification
i.	Length (mm)	3995
ii.	Width (mm)	1770
iii.	Height (mm)	1617
iv.	Ground Clearance (mm)	190
v.	Boot Capacity (litres)	350
6	BRAKES	Front - Disc / Rear - Drum

Pros:

1. Solid road presence.
2. Feature loaded.
3. Quality interiors.
4. Modern powertrains.
5. First-in-segment e-SIM tech.

Cons:

1. Rear seat space feels conjusted for 3 peoples.
2. Firm Riding quality bounces at higher speed.
3. Brake pedal feel could be better.

CONCLUSION:

Based on the case study of benchmarking car with certain conditions it has came down to 3 cars from 7 cars. All three cars has its own merits and demerits, But when considering the things Mr. D.S. Pughazhyendhii need its has the best engine performance and 5 star safety rating. I would suggest MARUTI SUZUKI BALENO is best suitable (with his requirement) for Mr. D.S. Pughazhyendhii over other cars in this segment with the car lying within his budget and not compromising with the other features